Author: Michael Lyons

Five Ways to Utilize Google’s Expanded Text Ads

While Google’s recently announced Expanded Text Ads are still currently in beta, they are definitely coming. They are expected to become available to all advertisers, and eventually, to become the standard ad format for Google by the fourth quarter of this year.

Facebook’s Secret Plan for Digital Dominance

Over the past decade, Google has consistently controlled the digital marketing space. The company has maintained a market share that is orders of magnitude larger than any of its competitors. There’s Google and then there’s everyone else. However, that might not be the case for much longer. Google vs Facebook While it’s not immediately apparent,… Read more »