If you’re developing a marketing campaign, use these strategies to keep your competition where it belongs.
Author: Michael Lyons
While Google’s recently announced Expanded Text Ads are still currently in beta, they are definitely coming. They are expected to become available to all advertisers, and eventually, to become the standard ad format for Google by the fourth quarter of this year.
Over the past decade, Google has consistently controlled the digital marketing space. The company has maintained a market share that is orders of magnitude larger than any of its competitors. There’s Google and then there’s everyone else. However, that might not be the case for much longer. Google vs Facebook While it’s not immediately apparent,… Read more »