Author: Mike Wojciechowski

Click Threshold: Your Manual PPC Bid Management Best Friend

There are plenty of automated bidding solutions out there. Use them. But don’t think that they know everything. There are plenty of situations where automated bidding doesn’t have enough info to act on. New product builds, funneling traffic to the right keywords, and highly seasonal campaigns are all areas where automated bidding can fail you… Read more »

Product Level SKU Performance For E-Commerce Clients

It’s easy to get overwhelmed with data when you’re working in paid search—so many different networks, metrics, campaigns, ad groups, keywords, ad creatives, and so on. An excellent account manager thrives on connecting these data points to tell the stories of your customers and your business. For e-commerce clients in particular though, there is too… Read more »