Author: Morgan Jaye

Bing Extensions are Catching Up

Bing often takes a back seat to Google in conversations about search engines, but it’s recently begun upping its game. The latest news involves two types of extensions: callout and review extensions. If you leverage these two new features in your paid search campaign, you’ll find yourself ahead of the competition in getting eyes on your products and services.

Thanks to Mobile, Internet Ad Revenue Beats Broadcast for First Time

History has been made! The 2013 internet ad revenue exceeds broadcast television for the first time in US history. The report was released by the Interactive Advertising Bureau, and is based on a survey lead by PwC U.S. The IAB consists of more than 600 leading media and technology companies. This report stated that Internet… Read more »

Are You Taking Advantage of Enhanced Sitelinks?

Sitelinks have been available in Adwords for a little over three years. Since they were introduced in 2009, sitelinks have helped many companies improve their overall pay-per click performance. In testing, Google has found that the clickthrough rate is 30% higher for ads with sitelinks than those without. [1] The Power of Enhanced Sitelinks When… Read more »