Zip codes are a great way to represent audiences. AdWords/Bing geo bid modifiers allow you to target and optimize for different audience segments. Learn more here.
Author: Oren Netzer
Oren Netzer is Co-Founder and CEO of cClearly, a marketing analytics and optimization technology provider. cClearly’s technology enables pre-targeting, geo optimization, and audience look-a-likes for paid search using thousands of external data sets, increasing performance by an average of 20%.