Author: Paige Philipson

Snapchat Making Big Moves in 2018

Snapchat has been making some big moves in 2018. From completely redesigning their platform to adding analytics features, get the breakdown of this popular platform’s updates.

New Objectives Launched for Instagram Stories

In January 2017, Instagram decided to incorporate full-screen ads with one of its most popular products: Instagram Stories. When Instagram first released the ads for Instagram Stories, advertisers could only use the Reach objective. However, now there’s Mobile App Installs and Website Conversion objectives for advertisers who use Instagram Stories to promote their brands.