Author: Preston Paynter

What You Need to Know About Instagram Stories AutoPlacement

A recent update to Instagram Stories ad placement has allowed them to be more accessible and address one of the biggest challenges advertisers faced on this platform. Instagram will now take your existing image/copy in a feed ad and automatically generate a Story ad that can be used without any additional work from the advertiser. Learn more in this post.

What You Need to Know about Facebook Analytics

Over 2 billion people are on Facebook, and with Facebook Analytics marketers have a powerful behavioral analytics solution at their fingertips that lets you measure, understand, and optimize your campaigns.

Adapting Video for Social Media Use

Video content must be optimized for social media use if you want to engage your target audience. Learn why this is important along with some tips here.

Facebook Integrates With CRMs

Facebook Lead Ads have been a great way for companies to obtain new leads, but the process of uploading their information into CRMs was a nuisance. However, Facebook has finally opened the feature allowing the leads to be uploaded directly to CRM systems. Find out which systems are compatible in this blog post!

What’s New with Facebook Offer Claim Ads?

Although Facebook Offer Claims were first introduced in 2012, a recent revamp has upped the game. They allow Facebook advertisers to get their promotions in front of their audience and create a sense of urgency amongst other features that help ensure prospective clients redeem the offer. Learn the benefits here.

The True Power of Social Data

Typically, the data that marketers seek on consumers is scattered across the Internet. One website might track a user ID associated with a purchase history, another might have an email address on file, and yet another may capture interests. But thus far it’s been extremely difficult trying to bring all of those individual data points… Read more »

5 Ways to Set Yourself Apart on Social Media

Social media seems to be everywhere these days. It’s a flood of information where everyone seems to have an opinion on something. So how do you stand out in this sea of endless information?