Author: Rachel Legere

Facebook Improves Its Reporting for Advertisers

Facebook has made improvements to its Audience Network to allow for more clarity and visibility when it comes to clicks and ad impressions. Learn what has been updated in this blog post.

Facebook Penalizing Publishers for Poor Website Experiences

Facebook updated its algorithm and pretty soon if your post leads to a landing page with poor mobile viewability, the link will fall farther down on the Facebook News Feed, which means that fewer people will see it. This not only affects organic posts, but paid ads as well.