Author: Sally Mellinger

3 Tips For Measuring The Success Of Your Influencer Marketing Campaigns

Before you invest a single penny in influencer marketing, it’s important that you clearly define your metrics. Here are three tips to help you choose which metrics you should track and how to best measure the success of your campaigns.

Amazon Tests Search-Based Retargeting

Learn more about Amazon’s new program that lets advertisers use search queries to retarget across the web and why this is a big step for the Ecommerce giant.