Author: Shannon Greene

Google AdWords Detailed Demographics Have Arrived!

In conjunction with in-market audiences for search which was released by Google & Bing late last year, Google has now enabled us with demographic data beyond basic age, gender & parental status. These new targeting capabilities are important for marketers to help them better optimize their campaigns. Find out how.

Client Spotlight: Fora Financial

Elite SEM would like to take a moment to recognize the achievements of one of our fastest growing clients, Fora Financial, provider of working capital to small businesses nationwide.  Fora Financial has had multiple notable recent achievements and has been a client of Elite SEM since April 2014. In June of this year, Fora Financial… Read more »

Gmail Sponsored Promotions Implementation & Best Practices

Earlier this year, the Gmail Sponsored Promotion (GSP) interface was rolled out to all advertisers who have accounts in AdWords. This new campaign type touts very advanced targeting features, attractive HTML creative, and flexible budgeting and bidding options, making it a very attractive channel for both ecommerce and lead generation clients. What Are GSPs? For… Read more »

The “How-To” Guide to Review Extensions

Last month, Google announced a revision to the quality score algorithm that will have a direct impact to ad rank and average position. Now, the numberS of extensions you have enabled for your campaigns, in addition to the previously incorporated search bid and ad/ landing page relevance, all contribute to the overall score. Excited for… Read more »

The Elite SEM Product Listing Ad Best Practice Guide

Product listing ads (PLAs) are continuing to evolve and create a more engaging user experience. These search ads have proven to deliver strong click through and conversion rates by capturing users’ attention with the product’s image and educating them with the pricing information. They allow advertisers to promote individual items within their feed quickly and… Read more »

What “Elite SEM Thinks” About Product Listing Ads

As you may have heard, last month Bing Ads announced that we can expect Product Ads in the U.S. sometime this summer. The format will follow Google AdWords’ Product Listing Ads, providing product details, images, and pricing. Set-up will be similar, as Bing Product Ads will take the product details from the Bing Merchant Center… Read more »

Biggest Loser Google Display Webinar March 6th

Are you looking to improve your display campaigns?  Want to improve performance, cut spend, and boost your ROI?  If so, we have the Google webinar for you! Google’s “Biggest Loser: Digital Ad Spend Edition” display webinar will take place on Wednesday, March 6th, 2013 at 10a PT / 1p ET, and will feature Elite SEM’s… Read more »

Calling All Clients! 2013 IRCE Speaking Opportunities Available!

Elite SEM has been given the unique opportunity to seek out some of its clients and partners to speak on stage at the Internet Retailer Conference and Exhibition in Chicago, IL! The conference dates are June 4th to June 7th 2013, and there are the following speaking opportunities: Seeking Online Retailers Social Workshop: How To… Read more »

My First Week at Elite SEM

Walking into the world of search engine marketing at Elite has definitely been my first real taste of digital marketing. Coming from a school that doesn’t offer a single class in digital media marketing (or anything that even come close), I never really knew how sponsored and promoted ads, accounts, or even tweets worked. Worse,… Read more »