Author: Shayna Brandi

Shayna studied journalism and new media at the University of Georgia before joining the SEO team at Elite. With her background in storytelling she brings a unique perspective to the team, and focuses on content strategy and user experience. Shayna also loves cheering on the Georgia Bulldogs and Atlanta Falcons every season.

What is PASO? Personal Assistant Search Optimization (PASO), Voice Search SEO

Hey Siri…What’s PASO stand for? It stands for Personal Assistant Search Optimization, and you don’t need Siri, Alexa, or Google Home to explain to you why this new form of search optimization can help your CTR and business. Read on to learn what this means for your SEO campaigns, how it affects you, and what you can do to take advantage of this growing trend.

How Google Rich Answers Affect Organic Search

You’ve probably noticed Google rich answers popping up in your Internet browser. They allow Google to deliver authoritative information quickly, which streamlines the search process. However, rich answers aren’t just useful for consumers — they can also have a major impact on your brand’s Internet presence.

Here’s How You Know It’s Time to Find a New SEO Agency

If you’re already working with an SEO agency, you must make sure you’re getting value for your spend unless you want to waste your company’s hard-earned revenue. A lack of results could mean that you need a new SEO agency that has more experience or understands your industry more thoroughly.

Wearables and the Future of SEO

Back to the Future of Wearables and SEO In the classic time travel film Back to the Future Part II, Marty McFly journeys forward in time to the year 2015 where he discovers all kinds of new technologies. This year, we can use our smartphones to look back on the movie and tweet about the… Read more »

How My Journalism Degree Helped Launch My SEO Career

When you ask any SEO how they got into the industry, chances are they will tell you they just sort of “fell into it.” The reality is people are typically not taught SEO in school. The skills required are so diverse that someone with a background in almost any field can adapt. Since SEO is… Read more »