Hey Siri…What’s PASO stand for? It stands for Personal Assistant Search Optimization, and you don’t need Siri, Alexa, or Google Home to explain to you why this new form of search optimization can help your CTR and business. Read on to learn what this means for your SEO campaigns, how it affects you, and what you can do to take advantage of this growing trend.
Author: Shayna Brandi
To maximize local search engine results, businesses need to create consistent local citations across all top listing sites with complete and accurate business information.
You’ve probably noticed Google rich answers popping up in your Internet browser. They allow Google to deliver authoritative information quickly, which streamlines the search process. However, rich answers aren’t just useful for consumers — they can also have a major impact on your brand’s Internet presence.
If you’re already working with an SEO agency, you must make sure you’re getting value for your spend unless you want to waste your company’s hard-earned revenue. A lack of results could mean that you need a new SEO agency that has more experience or understands your industry more thoroughly.
Back to the Future of Wearables and SEO In the classic time travel film Back to the Future Part II, Marty McFly journeys forward in time to the year 2015 where he discovers all kinds of new technologies. This year, we can use our smartphones to look back on the movie and tweet about the… Read more »
When you ask any SEO how they got into the industry, chances are they will tell you they just sort of “fell into it.” The reality is people are typically not taught SEO in school. The skills required are so diverse that someone with a background in almost any field can adapt. Since SEO is… Read more »