Author: Sofia Jesani

Pinterest to Let Marketers Buy Impression Ads Through Auction

Pinterest is now letting advertisers in the U.S. and U.K. engage in impression-based buys during ad auctions. They are able to buy ads based on how much they’re willing to pay for each impression. These ads are suitable to appear in the same areas as other auction-based ads, including search results, home feeds, and category… Read more »

Instagram Adding Video to Carousel Ads

Instagram launched as a way for iPhone users to share their photographs with the rest of the world. Over the last few years, however, it has morphed into something far more diverse.

Dominance Confirmed: More Americans than Not Use Facebook

Social media marketing and advertising are excellent ways to boost brand awareness and convert prospects into customers. With more than 160 million Americans logging into Facebook on a regular basis, there’s a massive audience waiting to interact with your firm.

Instagram Expands Ad Offering

After acquiring the free photo-editing and sharing app for $1 billion in 2012 and launching ads in 2013, Facebook has slowly advanced its ad offerings with carousel and video ads. And although the social networking service has locked down partnerships with major brands, advertising is not open to everyone. That’s all about to change. “Over… Read more »