Author: Tara Johnson

Experts Share 9 Email Marketing Mistakes You Can’t Afford To Make

Despite the sheer number of marketing platforms available, email is still one of the most effective mediums out there today. But just because email marketing has been around for a while, doesn’t mean it hasn’t changed. Just like the very consumers we’re trying to reach, email marketing has evolved over the years — and as… Read more »

The Best Visual Analytics Tools for Cross-Channel Data Insights

Analytics can be overwhelming — even for experienced marketing pros and advertisers. It seems every day there’s a new KPI, a new metric and a new trend you can track, and staying abreast of it all — let alone extracting actionable insights from it — just gets harder and harder. Fortunately, visualization tools can help…. Read more »