Author: Tara Johnson

7 Proven Email Personalization Tactics to Try in 2019

The concept of one-to-one marketing has been around for years, but many brands still struggle with personalizing their communication. While the idea of going from batch and blast to 1:1 can be daunting, if you’re not making strides to personalize your email marketing efforts, you’re leaving money on the table and unlikely to hang on… Read more »

What’s On The Horizon For Affiliate Marketing

Contrary to what you may have heard, affiliate marketing is not dead. In fact, it’s alive, evolving and very exciting. Affiliate Marketing is predicted to be a $6.8 billion dollar industry in 2020. It’s constantly evolving and new trends are emerging every day. If you want to be successful in this industry, you need to… Read more »

Instagram Checkout: Will It Be A Success? [Experts Tell All]

Starting in March 2019, Instagram will finally introduce “Instagram Checkout” a new feature that allows users to buy products (from brands they follow) without ever having to leave the app. Here’s how Instagram explains it: “When you tap to view a product from a brand’s shopping post, you’ll see a “Checkout on Instagram” button on… Read more »

The Rise of the Customer Data Platform: What It Is and Why You Should Care

One of the marketers’ greatest tools is customer data. The more you know about your ideal customers, the more easily you can understand what they need and value, as well as what kind of messaging connects with them. This is equally true for retaining current customers — you know they’ve been driven to purchase from you… Read more »

A Complete Guide to Multi Channel Attribution for Brands

In today’s highly digital world, multi-channel selling is the norm. Most retailers operate on Amazon, their own website and even sell through social sites like Facebook and Instagram. There might even be a few hundred brick-and-mortar locations thrown into the mix. Though selling on all these disparate platforms can certainly increase reach and sales, it… Read more »

Experts Share 9 Email Marketing Mistakes You Can’t Afford To Make

Despite the sheer number of marketing platforms available, email is still one of the most effective mediums out there today. But just because email marketing has been around for a while, doesn’t mean it hasn’t changed. Just like the very consumers we’re trying to reach, email marketing has evolved over the years — and as… Read more »

The Best Visual Analytics Tools for Cross-Channel Data Insights

Analytics can be overwhelming — even for experienced marketing pros and advertisers. It seems every day there’s a new KPI, a new metric and a new trend you can track, and staying abreast of it all — let alone extracting actionable insights from it — just gets harder and harder. Fortunately, visualization tools can help…. Read more »