Author: Tom Heppard

Tom Heppard is a Sr. Specialist with Elite's SEO team. In former roles, he led an SEO department and produced results with a focus on link acquisition through engaging content and sharable graphics. At home, Tom brews beer with his greyhound and supports Liverpool FC.

How to Maximize the Organic Value of Old Blog Posts

Learn how to maximize the value of older content with minimal effort. And, more importantly – how these efforts will result in long-term gains for organic search and improved on-site KPIs.

Top 6 Uses of Google Search Console for SEO

Elite SEM’s SEO Specialist, Tom Heppard, runs through 6 ways to use Google Search Console to improve your site’s organic visibility and rankings.

Why AMP Could Be the Next Big Thing for SEO Management

AMP is kind of a big deal. Why may you ask? With the world going mobile, fast page loading speeds are important for m-commerce. Learn why and how you can implement AMP to stay ahead of the curb.

Optimize Your SEO Strategy by Targeting Striking Distance Keywords

You’re always looking for new ways to boost rankings, drive more organic traffic, and increase conversions. A few months into a campaign you may be wondering where to turn your attentions to take it that extra mile. It’s time to optimize for striking distance keywords!

Google to Roll Out Penalty in January

Google announced two important search marketing changes during August 2016. These changes aim to improve search experience by delivering more desirable content. Dropping the mobile-friendly label from search results is the more immediate of the changes. Before this decision, Google added a mobile-friendly label to assist users in finding readable content. It was aiming for… Read more »

Are AMP Pages Right For Your Blog?

AMP is inspired by the hardships publishers face when turning to experienced developers to optimize mobile web pages. They often deal with resource constraints that make it hard to rely on developers for conversion rate optimization. Luckily, AMP makes things easier by enabling mobile improvements more efficiently. In addition, it does not dramatically change the mobile web experience.