AMP is kind of a big deal. Why may you ask? With the world going mobile, fast page loading speeds are important for m-commerce. Learn why and how you can implement AMP to stay ahead of the curb.
Author: Tom Heppard
You’re always looking for new ways to boost rankings, drive more organic traffic, and increase conversions. A few months into a campaign you may be wondering where to turn your attentions to take it that extra mile. It’s time to optimize for striking distance keywords!
Google announced two important search marketing changes during August 2016. These changes aim to improve search experience by delivering more desirable content. Dropping the mobile-friendly label from search results is the more immediate of the changes. Before this decision, Google added a mobile-friendly label to assist users in finding readable content. It was aiming for… Read more »
AMP is inspired by the hardships publishers face when turning to experienced developers to optimize mobile web pages. They often deal with resource constraints that make it hard to rely on developers for conversion rate optimization. Luckily, AMP makes things easier by enabling mobile improvements more efficiently. In addition, it does not dramatically change the mobile web experience.