Author: Vani Chopra

Audiences, Audiences Everywhere…Now What?

Retargeting is a great way to get site visitors, especially when you know how to use the best list for your situation. Here’s a breakdown of the most popular and profitable lists, along with ideas on how to tactically implement them to reach your audience.

When Your Brand Terms are Being Rocked by Competition

Brand term coverage is a smart strategy to protect a Brand, particularly when competitive ads start showing up in the Search Engine Results Page (SERP). These terms also tend to have high Quality Scores and CTR with lower CPCs. But what happens when CPCs start to spike, average position and Impression Share falls? To top it all off, Conversions and their efficiency start to go down as well!

YouTube: 4 Ways to Narrowcast TrueView Campaigns

With over 1 million advertisers clamoring to get in front of 1 billion YouTube users, competition is stiff. The good news is you don’t need to talk to everyone, only the people who relate to your product/service. Even after finding the perfect combination of…