Author: Zach Morrison

Zach Morrison brings over 10 years of experience in digital marketing with core expertise spanning search engine marketing, search engine optimization, display and social advertising, shopping, and conversion rate optimization. As one of the early members of Elite SEM, Zach has played an integral role in the growth and evolution of the company, as he has assumed a wide variety of roles and responsibilities. In addition to his work at Elite SEM, Zach provides thought leadership to many leading publications such as Mashable, American Express Open Forum, PPC Hero, and SEMPO. Zach is also an adjunct instructor at NYU and a featured speaker at FIT (Fashion Institute of Technology), Grovo Expert Series, Search Engine Strategies Conferences (SES), eTail, and Online Marketing Institute. He also serves as a member of Google Remarketing & Display Council, Google Mobile Champion Team, and Kenshoo Agency Council.

Elite SEM Acquires CPC Strategy to Strengthen and Grow Amazon Services

Continuing Elite SEM’s accelerated growth path, we have just made our third big move. Elite SEM is excited about the acquisition of CPC Strategy, the leading Amazon-focused performance marketing agency. Learn more about what this latest development means for Elite SEM’s digital marketing offerings.

Elite SEM Acquires Email Aptitude, Completes Full Digital Offering

Big News! On May 1st, Elite SEM made their second acquisition. For the past year, Elite SEM has been on an accelerated growth path as a digital marketing agency, and we’re excited to announce that we have officially acquired Email Aptitude, an award-winning email marketing agency.

Google’s Think Performance Event – 2012

On September 27th, I attended “Google Think Performance” at Google’s headquarters in Mountain View, CA.  The event was one in a series of Google “Think Events” that include Think Branding, Think Travel, Think B2B, & many more. The theme of Think Performance was to help Direct Response Advertisers from all verticals start thinking about how… Read more »