Author: Zach Paul

SEM For Small Businesses

For small businesses with limited budgets, it’s important to focus on what, where and when you know performs best in order to spend most efficiently.

Close Match Variant – What does it Mean?

If you’re like me, when you search on Google, you’re regularly typing in something that is close to the query you were looking for, but not quite 100% the correct word.  Whether that’s as a result of a misspelling (I before E, except after C, unless you’re searching for something weird or foreign), or a… Read more »

Internet Trends 2014

We’ve heard it all before: “This is the year of mobile.” That seems to have been the case for years now. How can every year be the year of mobile? Well according to Internet Analyst Mary Meeker from KPCB, a Venture Capital firm, mobile is officially taking over the Internet. In her recently published Internet… Read more »

Search Network With Display Select

As you probably know if you are ready this blog, Google is constantly coming out with new features in Adwords, on a monthly, weekly, even daily basis.  These changes are meant to make is easier for us as advertisers to work within the interface and bring better ROI for our clients.  Recently Google added another… Read more »

Google Changes Adwords Conversion Window Settings

Google announced yesterday a fairly significant change in the way that advertisers view and optimize their conversion data, now allowing users to customize their conversion window from 7-90 days after a click to their site.  Previously, Adwords only counted conversions that occurred within 30 days after a click.   This is a very useful change that… Read more »

Spring Cleaning & the Elite SEM Account Maintenance Checklist

It’s that time of year again—the weather is starting to warm up, the days are growing longer, and the groundhog saw his shadow. Spring is on its way, and we all know what that means: time for that ever-dreaded spring cleaning! This year, why not take this daunting task beyond the brushes and brooms, and… Read more »