This just in: Facebook is more than just a fad.
eMarketer reported in February 2016 that more than half of Americans will not only have Facebook accounts but also use them at least once per month, in 2016.
So What Does Facebook’s Dominance Mean for Marketers?
Social media marketing and advertising are excellent ways to boost brand awareness and convert prospects into customers. With more than 160 million Americans logging into Facebook on a regular basis, there’s a massive audience waiting to interact with your firm.
If you don’t have a Facebook account for your business yet, now’s the time to sign up. Appoint a member of your team to manage your Facebook presence and to post regularly. Encourage him or her to join conversations with your prospects and to create valuable content that will instill trust in your business among potential customers.
How Can Businesses Leverage Paid Social on Facebook?
Facebook advertising offers numerous benefits for businesses. You can employ multiple advertisements to prevent ad fatigue, deploy A/B testing to great effect, and used mixed media to engage your followers. Plus, the platform comes with a rich insights feature that provides you with actionable data.
As long as you set reasonable ROI goals, you can gain significant traction with a paid social campaign. Partnering with an expert in the industry can increase your potential even further, allowing you to optimize each campaign for your specific audience.
How Can You Maximize Your Facebook Presence?
Optimizing your Facebook presence for mobile can help you reach customers who might not have interacted with your brand otherwise.
Having a Facebook account isn’t enough to benefit from the platform. In fact, a dormant or unorganized profile might even hurt your business. Prospects will wonder why you set up the account if you weren’t going to use it effectively. Worse, they might think your business has closed or is no longer relevant.
Using simple, straightforward language is essential for mobile marketing. Prospects won’t dig through wordy or confusing posts when they’re accessing them on such a small screen. Additionally, you’ll want to strike a healthy balance between words and images. In many cases, visual media performs better on mobile because it takes less time to consume.
You can also use Facebook for promoted posts. More users will see your posts, which means your traffic increases and you get more chances to convert, close, and delight your customers. You can also determine which devices will see your promoted posts, which means you can optimize for mobile and get better ROI.
Play with different Facebook advertising and marketing strategies. The more you know about your audience and your content, the easier it becomes to generate higher returns with less effort.
If you’re looking for ways to leverage Facebook and other social media platforms to advertise your business, it’s important to understand all of your options. Learn more about our paid social advertising services so you can take advantage of our expertise and experience in this space.