Email Aptitude, now part of Elite SEM

Elite SEM Acquires Email Aptitude, Completes Full Digital Offering

For the past year, Elite SEM has been on an accelerated growth path as a digital marketing agency. We’ve built services from within and expanded externally, in order to continuously improve holistic performance for our clients.

In 2017, we acquired Facebook Advertising powerhouse OrionCKB, which strengthened our existing Paid Social services, as well as our relationship with key partners like Facebook and Nanigans.

We have also invested in expanding our Analytics team and offering, and launched Amazon & Marketplace and Affiliate Marketing services.

I’m excited to share that today we have MORE big news. As of May 1, Elite SEM has officially acquired Email Aptitude (EA), an award-winning Email Marketing agency. This marks our second acquisition thus far, and a brand new service offering: CRM & Email Marketing.

Email Aptitude: Award-Winning Email Marketing Agency

Email Aptitude (EA) is an ESP-agnostic Agency focused on full-service email program management, advanced email strategy and CRM. EA was named to the Inc. 5000 as the #1 fastest growing email agency in the country; the Bay Area Fast 100; and honored by the prestigious AdAge Top 50 Best Places to Work in the US.

The EA team is made up of top industry veterans who have grown and managed email programs for some of the fastest-growing startups and global enterprise brands, including Halston Heritage, Bombas, MVMT, Frederick’s of Hollywood, Francesca’s, Pura Vida Bracelets, Peter Millar, and Brooks Running.

New Opportunities for Elite Clients with Email Marketing

With the addition of Email Marketing services, we can help our clients through their entire customer journeys. From discovery through acquisition, and now with a stronger emphasis on retention and reactivation, Elite services span all stages of an integrated marketing strategy.

Elite SEM now offers Display Advertising, Affiliate Marketing, SEO, Paid Social, Paid Search, Shopping & Feed, Amazon & Marketplaces, CRO, and CRM & Email Marketing—collectively supported by our Integrated Media Strategy and Analytics/Marketing Science teams.

As audiences become more interconnected across media channels, it’s vital that these channels speak to one another, sharing data and findings. By helping our clients with their Email Marketing efforts, we’ll be able to leverage CRM data to better connect this channel with those that Elite currently helps manage. The addition of 80+ email marketing experts from Email Aptitude coupled with the data analysis done by our growing Analytics/Marketing Science team will drive a lift in performance across the board.

More Growth Ahead for Elite SEM

This union makes us an even stronger digital marketing agency—with more resources, more expertise, more career growth opportunities, and more performance for our clients. Elite SEM is now a team of 300+ digital marketing experts across 25+ states, offering complete integrated digital marketing strategy and execution to 350+ clients.

I look forward to more growth announcements in 2018, with continuous expansion and development of our digital marketing capabilities.

Want to learn more about Email Marketing or this acquisition? Contact us today.

Zach Morrison
About the Author

Zach Morrison

Zach Morrison brings over 10 years of experience in digital marketing with core expertise spanning search engine marketing, search engine optimization, display and social advertising, shopping, and conversion rate optimization. As one of the early members of Elite SEM, Zach has played an integral role in the growth and evolution of the company, as he has assumed a wide variety of roles and responsibilities. In addition to his work at Elite SEM, Zach provides thought leadership to many leading publications such as Mashable, American Express Open Forum, PPC Hero, and SEMPO. Zach is also an adjunct instructor at NYU and a featured speaker at FIT (Fashion Institute of Technology), Grovo Expert Series, Search Engine Strategies Conferences (SES), eTail, and Online Marketing Institute. He also serves as a member of Google Remarketing & Display Council, Google Mobile Champion Team, and Kenshoo Agency Council.

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