Elite SEM + OrionCKB

Elite SEM Joins Forces with OrionCKB to Strengthen and Expand Social Advertising Services

Back in February, I announced our partnership with Mountaingate Capital. Elite SEM took on an investment partner to accelerate growth and expand and strengthen our current services for clients. Since February, Zach (Elite’s President) and I have been working closely with Mountaingate to meet with and evaluate potential companies for acquisition.

Today, I’m happy to announce the growth of our Elite family! We welcome OrionCKB to our team, a thriving advertising agency specializing in Facebook and Paid Social that is located just outside of Boston, MA. Orion has focused exclusively on direct response and customer acquisition on Facebook since day one, and because of that is known in the space for being innovators, first-movers, and for their proprietary Paid Social methodology. Together, we are now a Search and Social powerhouse and will continue to deliver top marketing performance to our clients.

Meet OrionCKB: Paid Social First-Movers

OrionCKB started in 2013 and provides advertising strategy, optimization, and analysis that maximizes ROI from Paid Social channels for brands like Bombas, M.Gemi, Publishers Clearing House, ThinkGeek, and Thumbtack. Orion was one of the first agencies in the market to focus exclusively on direct response advertising on social channels; many of the company’s founding members were employees or consultants to Nanigans. In joining our team, they bring a myriad of strengths: an experienced business and leadership team centered around customer acquisition on Facebook and Instagram, deep advertising expertise across other channels like Snapchat, Twitter, and LinkedIn, Certified Partner status with Nanigans, Smartly, Jebbit and other tech partners, and 30+ new clients in
ecommerce and lead gen verticals.

What does this mean for Elite’s clients and partners?

Not only does this union strengthen our Paid Social services, but also accelerates the growth of our deep partnerships with platforms like Facebook/Instagram, Snapchat, LinkedIn, Twitter, and the leading Paid Social management tool, Nanigans. We anticipate more events with these key partners, increased thought leadership, and new strategies to further advance our clients’ social and digital marketing performance. This expansion brings even more dedicated, passionate expertise and top talent to our team and new opportunities for the brands we work with.

Elite’s Future: What’s Next

Elite will continue on an accelerated growth plan, focused on expanding our core services. Particularly Paid Social, Display, and Paid Search/Shopping to both strengthen and diversify our expertise. This strategic plan is based on growth opportunities, surging client needs, and overall industry trends. Elite clients and partners can expect to see continued growth across our existing service channels, with even more innovation and industry-leading support.

This is the first step of an amazing Elite 2.0 journey that lies ahead. I look forward to more big, positive announcements like this in 2018!

Have questions, or want to learn more about this union? Contact us today.

Ben Kirshner
About the Author

Ben Kirshner

Ben Kirshner is the founder and CEO of award-winning digital marketing agency Elite SEM. A serial entrepreneur, Ben is also a seasoned Paid Search expert, NYU Adjunct Instructor, and thought leader with more than 20 years of experience building and working with multinational corporations and Fortune 1000 brands. Highly respected for his business savvy leadership skills and entrepreneurship, Ben consults for Gerson Lehrman (currently ranked top 2% of consultants worldwide) and speaks at industry conferences/events nationwide. He’s been featured in prominent news publications including The New York Times, Wall Street Journal, Forbes, Entrepreneur, Mashable, Crain’s New York, AdAge, MediaPost, Brandchannel, Direct Marketing News, and Internet Retailer.

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