Online marketing is making it easier to understand what’s working and what’s not. You can track your campaign spending and see results in real time. But using these insights to zero in solely on dollar signs may leave your focus on an audience that’s already familiar with your brand.
If you don’t diversify your online marketing approach with a healthy mix of campaigns that drive high ROI and campaigns that bring in new customers, you can damage your business and stunt its growth.
In this article, read how Marc Weisinger (that’s me) discusses the risks of creating a narrow online marketing campaign and explores strategies to hit profitability and reach new customers.
I do my best to answer the age old question, how should I set my online marketing budget? If you aren’t happy with the answer or the direction I point you to let us know in the comments!