With Google launching an easier to implement more feature enabled version of their remarketing code we decided to make this easy to follow to show advertisers how to create and set up the newest Google remarketing codes and campaigns.
If you haven’t already read our top 3 reasons why we’re excited about this newest generation of Google remarketing you can find that article here. Feel free to take a read of that article in a new tab, it’s okay we can wait…
Since the way you are actually going to create the new universal version of the code will vary depending on if you’re using an account that previously held remarketing codes, we’ll be outlining step by step how to create new tags whether you’ve previously used remarketing or if you’re using a completely new account for your Google display efforts.
Creating the New Google Remarketing Tags in an Account That Already has Remarketing Tags
If you’re not new to Google remarketing, the odds are that you would like to create your new universal remarketing tag in the same account that you currently use now for display and remarketing. Good news, we have you covered if you follow the following step by step instructions!
If you are going to be setting up your remarketing tags in a completely new account you can scroll past this section and you’ll find the instructions for setting up the universal code in a new account.
Step 1) After logging into your Adwords account at the campaign tab on the left hand navigation click on the shared library and then on audiences.
Step 2) Click on the green new audience button and select remarketing list.
Step 3) Click on the second radio button to “Define a list of site visitors by placing a new tag on selected pages (previous version of remarketing)
subtext: not recommended. We suggest defining lists based on your site URLs.
- Note: This is probably the most confusing step in the process for us as Google specifically tells you this is the previous version of remarketing and not to use it… Turns out this is still the option we want to select.
Step 4) Select the green button on the right hand side for +New Tag.
Pro Tip: For the membership duration we recommend choosing 540 days to have the ability to make remarketing lists lasting for any duration lower than 540 days for our remarketing campaigns.
Name this tag “New Universal Google Remarketing Code” or something that you’ll know is the new universal tag.
Hit save and you’ve created your new universal Google remarketing codes!
Step 5) After you’ve saved your new universal code you will be taken back to the audience screen. Here click the [Tag] button to see your new code.
Below is what the tag should look like, copy this into a new notepad doc for your records.
Step 6) Place this new universal code on the footer of your site so that it is on every page of your site.
Step 7) Give yourself a pat on the back, you’re ready to have your universal code accrue cookies!
Creating the New Google Remarketing Tags in a New Account or an Account that Never had Remarketing Tags Created
For those new to Google remarketing or looking to set up their new universal Google remarketing code in a new account this section is for you.
Step 1) After logging into your Adwords account at the campaign tab on the left hand navigation click on shared library and then audiences.
Step 2) Click on set up remarketing
You will see this screen
Step 3) Copy the remarketing tag in the box into a new notepad doc for your records.
Below is what this screen should look like
Step 4) Place this new universal code on the footer of your site so that it is on every page of your site.
Step 5) Give yourself a pat on the back, you’re ready to have your universal code accrue cookies!
So there you have it! Whether you are a remarketing expert and want to set up these new codes for their ease of use and new functionality, or you’re new to the scene and looking to get started you now have the step by step instructions to launch the newest version of Google remarketing. That’s it, stop reading and get to implementing and innovating!
Any further questions, comments, or anyone looking to have a nice conversation about remarketing or other online marketing topics as always feel free to email me at Marc@elitesem.com or give me a call at 646-290-7142.