Instagram

Instagram Checkout: Will It Be A Success? [Experts Tell All]

Starting in March 2019, Instagram will finally introduce “Instagram Checkout” a new feature that allows users to buy products (from brands they follow) without ever having to leave the app.

instagram-checkout

Here’s how Instagram explains it:

“When you tap to view a product from a brand’s shopping post, you’ll see a “Checkout on Instagram” button on the product page. Tap it to select from various options such as size or color, then you’ll proceed to payment without leaving Instagram. You’ll only need to enter your name, email, billing information and shipping address the first time you check out.

Once your first order is complete, your information will be securely saved for convenience the next time you shop. You’ll also receive notifications about shipment and delivery right inside Instagram, so you can keep track of your purchase.”

“We’ve anticipated the continued expansion of Instagram’s monetization, so it’s exciting to see this feature being tested. Once the capability rolls out widely, all Instagram advertisers should take advantage of the opportunity to convert consumers within the platform.”

Sarah Sanchez, Manager, Performance Social at CPC Strategy

Will Instagram Checkout be successful? 

Although this is big news for Instagram users (and brands) alike, we have to wonder: Will it be a success considering so many other platforms have tried and ultimately failed to install a seamless checkout process?

Here’s what the experts say:

“Yes, I believe this will help with overall conversions rates on Instagram, as it could decrease purchase friction consumers might have if they are required to leave Instagram to buy,” Katy Lucey, Director, Paid Social at Elite SEM said.

“With retail clients, we currently see decent rates for offsite conversions on Instagram, so adding in the ability to checkout directly within the app should make it easier for consumers to purchase and increase overall conversions.”

“The one issue I see is with brands who rely heavily on third-party tracking (like Google Analytics) as it remains unclear how these purchases will be tracked.”

Instagram Checkout [Beta Only]

Keep in mind, Checkout on Instagram is currently in closed beta for businesses and only available to users in the US.

According to Instagram, the brands who currently have access to the feature (or will in the next few weeks) include: 

    • – Adidas @adidaswomen & @adidasoriginals
    • – Anastasia Beverly Hills @anastasiabeverlyhills
    • – Balmain @balmain
    • – Burberry @burberry
    • – ColourPop @colourpopcosmetics
    • – Dior @dior
    • – H&M @hm
    • – Huda Beauty @hudabeautyshop
    • – KKW @kkwbeauty
    • – Kylie Cosmetics @kyliecosmetics
    • – MAC Cosmetics @maccosmetics
    • – Michael Kors @michaelkors
    • – NARS @narsissist
    • – Nike @niketraining & @nikewomen
    • – NYX Cosmetics @nyxcosmetics
    • – Oscar de la Renta @oscardelarenta
    • – Ouai Hair @theouai
    • – Outdoor Voices @outdoorvoices
    • – Prada @prada
    • – Revolve @revolve
    • – Uniqlo @uniqlo
    • – Warby Parker @warbyparker
      – Zara @zara

    For more on Instagram Checkout, email tara@cpcstrategy.com

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