1) +1’s on your Google ads will be added to your Google+ page +1’s. (Right now, they are not being combined – +1’s on your ads are not being added to your overall # of +1’s)
2) Expected lift in CTR if/when your Social Extensions show. (Must hit a minimum number of +1’s to have your social extension show)
Here is what the Social Extension would look like under the ads (look under the ad description lines: “384 people +1’d this page”)
If you already have a Google+ page and need help embedding the Social Extension, let us know and we’ll help you get that started! If you don’t have a Google+ page set-up, click here to find out how to set one up.