Category: 2018 Elite Digital Summit

Improve Brand Visibility with App Store Optimization (ASO)

Getting visibility for your app in the App store will have long-lasting effects for the growth of your app investment and business. Join Joe Douress from the Elite SEO team as he walks you through the tried and true strategies for getting more visibility and more downloads.

Beyond Conversion: Optimizing for Quality Leads & Loyalty

It’s easy to follow the tried and true and strategies when capturing leads and get caught not creating new experiences for your audience. In this session, Kendall Giglio will help you understand why common presumptions are killing your conversion rates. She’ll cover the 7 deadly sins and assumptions marketers make with their lead generation campaigns and how to overcome them for higher growth and overall performance.

7 Deadly Lead Generation Assumptions

It’s easy to follow the tried and true and strategies when capturing leads and get caught not creating new experiences for your audience. In this session, Kendall Giglio will help you understand why common presumptions are killing your conversion rates. She’ll cover the 7 deadly sins and assumptions marketers make with their lead generation campaigns and how to overcome them for higher growth and overall performance.

KEYNOTE: How To Think Like An Innovator: Non-Obvious Trends To Help You Connect with The Digital Consumer Of The Future

Rohit shares 7 trends that are changing how consumers behave and what they believe, so through cutting-edge examples and award-winning insights from the WSJ best selling book Non-Obvious, learn what it really takes to engage with consumers today. Also, get a private look at several non-yet-published new consumer trends from the upcoming 2018 edition of Non-Obvious.

Incrementality > Attribution: Digging into Your KPIs

With more data available, incrementality has emerged to challenge attribution as a measure of success. Incrementality offers deeper analysis in determining how valuable ads are and provides impactful information for better business decisions.

Opening Remarks

Opening remarks of the 2018 Elite Digital Summit.