Category: Analytics

The Marketer’s Guide to GDPR Compliance

Most marketers know that the European Union’s Global Data Protection Regulation (GDPR) goes into effect on May 25, 2018, but are they prepared? Use this guide to know what to expect and how to prepare.

Apple’s Intelligent Tracking Protection

Apple’s Intelligent Tracking Protection, or “ITP”, has gotten a lot of buzz. Learn what this is, what it means for marketers by channel, and technical information about cookie usage.