Category: Analytics

Countdown To Digital Privacy In 2020: GDPR, CCPA, & Beyond

When the clock strikes midnight on January 1, 2019, the countdown to increased digital privacy laws in 2020 begins. We recap the changes GDPR brought in 2018, what’s to come in 2020, and what it all means for your business.

5 Holiday Shopping Trends To Improve Your 2018 Strategy

Learn from the past, prepare for the future. Here are five data-backed consumer trends from 2017 and how you can leverage them to achieve record-breaking Holiday Sales in 2018.

Google Analytics 360 Suite: Worth The Upgrade?

Is an upgrade to Google Analytics 360 Suite worth it? We break down the basics and benefits of Google’s enterprise analytics solution to help you decide.

Google Analytics Unveils Cross-Device Reporting

Google Analytics has just rolled out new Cross-Device reporting capabilities. Learn more about the new feature and how it’s going to improve your marketing.

Why Marketing Metrics Aren’t Enough

Metrics such as Return on Ad Spend (ROAs), Conversion Rate, Cost per Conversion, Leads, and Cost per Lead (CPL) have long been used in marketing campaigns and are a great starting point to measure success. However, most marketers don’t know how these metrics are derived, potentially limiting campaign performance.

The Marketer’s Guide to GDPR Compliance

Most marketers know that the European Union’s Global Data Protection Regulation (GDPR) goes into effect on May 25, 2018, but are they prepared? Use this guide to know what to expect and how to prepare.