Category: Attribution

A Complete Guide to Multi Channel Attribution for Brands

In today’s highly digital world, multi-channel selling is the norm. Most retailers operate on Amazon, their own website and even sell through social sites like Facebook and Instagram. There might even be a few hundred brick-and-mortar locations thrown into the mix. Though selling on all these disparate platforms can certainly increase reach and sales, it… Read more »

Intro to Elite Insight & Analytics

Just a week ago, we held our exclusive client event introducing Elite SEM’s Insight & Analytics team. Tim Kilroy, our VP of Insight & Analytics, explained how the right data and analysis can help you increase transaction profitabiity, understand near-term customer LTV, drive a deeper understanding of cross-channel and cross-device attribution, and more. Slide deck: Intro to Elite… Read more »

eTail Talks: Digital Marketing Attribution with Elite SEM

Elite SEM partnered with WBResearch at eTail East this year to dive deep into attribution. We spoke with retailers and etailers in attendance to hear how they’re tackling digital marketing attribution.