Just a week ago, we held our exclusive client event introducing Elite SEM’s Insight & Analytics team. Tim Kilroy, our VP of Insight & Analytics, explained how the right data and analysis can help you increase transaction profitabiity, understand near-term customer LTV, drive a deeper understanding of cross-channel and cross-device attribution, and more. Slide deck: Intro to Elite… Read more »
Elite SEM partnered with WBResearch at eTail East this year to dive deep into attribution. We spoke with retailers and etailers in attendance to hear how they’re tackling digital marketing attribution.
This POV will help guide you through the landscape of translating online clicks to in-store purchases. We will cover some old, new, and emerging trends…