Category: Conversion Rate Optimization

U.S. Polo Tests Its Way to More E-Commerce Conversions

U.S. Polo Assn. was attracting more shoppers to its website than ever before, thanks to multiple promotions, but many weren’t making it to checkout. They tapped Elite SEM to diagnose and remedy the problem.

2017 CRO Holiday Guide: Is Your Site Ready?

The smallest mistakes can cost you thousands—so make sure your site is ready for the holiday season with this year’s CRO Holiday Guide. Make this your best year yet!

Asking the Right CRO Questions to Get Better Results

When it comes to CRO, most people focus on just getting higher conversion rates. Although you may enjoy a spike in conversions, ask yourself if you had to sacrifice anything to get that spike? That’s why CRO should have a more holistic approach.

Rock Your Next Holiday Season with Conversion Rate Optimization

Congratulations, online retailers! You’ve survived another holiday season. Every year we learn more about our customers—when, where, and how they prefer to shop. It’s important to gather this information and identify trends or key takeaways that you can utilize each holiday season. We’ve prepared this paper to guide you through the planning and testing you… Read more »

Heatmaps – What are They and What Can I Learn from Them?

Sometimes it’s easier to process information by looking at graphics. Viewing graphics helps us realize the essence of something quicker than viewing text or numbers. That’s why heatmaps are so useful, especially for Conversion Rate Optimization. Do you know the different types of heatmaps?

CRO from the Ground Up

The basis of successful CRO is the technical framework, user experience, and persuasion. The order of these factors matter when creating your website because it will allow you to create a functional and easy to navigate site that will help convert visitors.

How to Use the Right Analytics for Your Marketing Campaign

Analytics is an important part of marketing and Conversion Rate Optimization. But with all the different software out there, it’s easy to get a bit lost as to what to look for. By recognizing the three types of data, you can figure out when to look at historical, real-time, and predictive analysis and applying those to your marketing strategy.