When it comes to CRO, most people focus on just getting higher conversion rates. Although you may enjoy a spike in conversions, ask yourself if you had to sacrifice anything to get that spike? That’s why CRO should have a more holistic approach.
Category: Conversion Rate Optimization
Congratulations, online retailers! You’ve survived another holiday season. Every year we learn more about our customers—when, where, and how they prefer to shop. It’s important to gather this information and identify trends or key takeaways that you can utilize each holiday season. We’ve prepared this paper to guide you through the planning and testing you… Read more »
Most companies focus on inbound marketing, but only 22% of companies surveyed in one study are happy with their conversion rates. If you’re only focused on attracting traffic and not spending time thinking about CRO, you’re not helping your bottom line.
Sometimes it’s easier to process information by looking at graphics. Viewing graphics helps us realize the essence of something quicker than viewing text or numbers. That’s why heatmaps are so useful, especially for Conversion Rate Optimization. Do you know the different types of heatmaps?
The basis of successful CRO is the technical framework, user experience, and persuasion. The order of these factors matter when creating your website because it will allow you to create a functional and easy to navigate site that will help convert visitors.
Analytics is an important part of marketing and Conversion Rate Optimization. But with all the different software out there, it’s easy to get a bit lost as to what to look for. By recognizing the three types of data, you can figure out when to look at historical, real-time, and predictive analysis and applying those to your marketing strategy.
This case study outlines Elite SEM’s success with a B2B software company’s Conversion Rate Optimization efforts.
When you’re ready to launch your website, you’re understandably impatient. You want to see your hard work go live so you can start reaping the benefits of your new or improved online presence. However, you’ll benefit significantly from spending time on conversion rate optimization (CRO) prior to launch.
Google Analytics is powerful software. It breaks down data about your website’s visitors into digestible chunks and helps you measure performance over time. It’s not a mind-reading tool, however, because it won’t tell you why customers behave the way they do. This is where CRO testing comes in useful with Qualitative and Quantitative data.
Companies implement marketing campaigns such as paid search and SEO to attract as many visitors as possible to their site with the hopes of converting them once on they are there. However, this is only half the battle.