Analytics can be overwhelming — even for experienced marketing pros and advertisers. It seems every day there’s a new KPI, a new metric and a new trend you can track, and staying abreast of it all — let alone extracting actionable insights from it — just gets harder and harder. Fortunately, visualization tools can help…. Read more »
From search to social, we’ve uncovered the top trends brands will need to focus on in 2019 to maximize their budgets and stand out among the competition.
Emphasizing both in-store as well as e-commerce sales, Big 5’s SEM & Shopping efforts needed defined goals to help the business both online and offline.
A top hotel chain had just launched a rebranded website and wanted to drive new, quality traffic. They planned a national print media buy and TV campaign in target markets, and needed help with Paid Search, Display, and Social efforts to expand their reach. That’s where Elite SEM came in.
Some digital marketing managers, directors, VPs, CMOs, and CEOs believe having an in-house digital marketing team is ideal. Other execs embrace the opposite point of view, perhaps because they have struggled with unexpected departures of in-house employees or they have made hiring mistakes. After all, one must assume that agencies remain in business for a… Read more »