Category: Cross-Channel

The Best Visual Analytics Tools for Cross-Channel Data Insights

Analytics can be overwhelming — even for experienced marketing pros and advertisers. It seems every day there’s a new KPI, a new metric and a new trend you can track, and staying abreast of it all — let alone extracting actionable insights from it — just gets harder and harder. Fortunately, visualization tools can help…. Read more »

How Digital Marketing Agencies Cost Less Than In-House Teams

Some digital marketing managers, directors, VPs, CMOs, and CEOs believe having an in-house digital marketing team is ideal. Other execs embrace the opposite point of view, perhaps because they have struggled with unexpected departures of in-house employees or they have made hiring mistakes. After all, one must assume that agencies remain in business for a… Read more »