Emphasizing both in-store as well as e-commerce sales, Big 5’s SEM & Shopping efforts needed defined goals to help the business both online and offline.
A top hotel chain had just launched a rebranded website and wanted to drive new, quality traffic. They planned a national print media buy and TV campaign in target markets, and needed help with Paid Search, Display, and Social efforts to expand their reach. That’s where Elite SEM came in.
Some digital marketing managers, directors, VPs, CMOs, and CEOs believe having an in-house digital marketing team is ideal. Other execs embrace the opposite point of view, perhaps because they have struggled with unexpected departures of in-house employees or they have made hiring mistakes. After all, one must assume that agencies remain in business for a… Read more »