Category: Display

Google Announces Move To First Price Auction For Programmatic Display & Video

  Google recently announced that it will be transitioning publisher inventory to a first price auction for Google Ad Manager.   This is a welcomed change that will bring the industry closer to having a truly unified auction where all supply partners, including Google, will compete equally once the update goes into effect, a change… Read more »

Countdown To Digital Privacy In 2020: GDPR, CCPA, & Beyond

When the clock strikes midnight on January 1, 2019, the countdown to increased digital privacy laws in 2020 begins. We recap the changes GDPR brought in 2018, what’s to come in 2020, and what it all means for your business.