Category: E-Commerce

Getting Creative with Shopping to Drive In-Store Pickup Sales

One of Shopko’s highest priorities in 2017 was to optimize cost efficiency from search and shopping specific to BOPIS. The client saw online advertising as an opportunity to drive in-store traffic where margins are particularly high and profitable.

Food Delivery Company Sees 222% Revenue Increase on Facebook and Instagram

With an influx of competition, this food delivery company had to become more strategic with their advertising. They needed a new agency with experience taking a granular approach to social advertising across creative, targeting, and bidding. This is where Elite SEM came into play.

U.S. Polo Tests Its Way to More E-Commerce Conversions

U.S. Polo Assn. was attracting more shoppers to its website than ever before, thanks to multiple promotions, but many weren’t making it to checkout. They tapped Elite SEM to diagnose and remedy the problem.

Local Inventory Ads 101

Google Shopping’s Inventory Ads offer local brick-and-mortar stores a powerful marketing tool. Here’s what you need to know about this platform!

Quick SEO Action Removes Google Penalty for Backlinking

A leading toy manufacturer and retailer migrated to a new e-commerce platform and a problem in web development caused the duplication of thousands of pages that were not supposed to be indexed in Google. As a result, Google’s Web Spam team levied a manual penalty against the client’s site for suspicious outbound linking.