Category: E-Commerce

U.S. Polo Tests Its Way to More E-Commerce Conversions

U.S. Polo Assn. was attracting more shoppers to its website than ever before, thanks to multiple promotions, but many weren’t making it to checkout. They tapped Elite SEM to diagnose and remedy the problem.

Local Inventory Ads 101

Google Shopping’s Inventory Ads offer local brick-and-mortar stores a powerful marketing tool. Here’s what you need to know about this platform!

Quick SEO Action Removes Google Penalty for Backlinking

A leading toy manufacturer and retailer migrated to a new e-commerce platform and a problem in web development caused the duplication of thousands of pages that were not supposed to be indexed in Google. As a result, Google’s Web Spam team levied a manual penalty against the client’s site for suspicious outbound linking.