Category: Elite SEM Client Summit 2017

SEM – Searching for People

It’s not just about keywords anymore. Targeting across devices means knowing the intent of your visitors, and creating a campaign structure to match their intent. And add on top of that “people” targeting such as using demographics, as well as Voice Search, there are a lot of layers to consider.

Paid Social – The Game of Social Advertising

Get ready to swipe right or left as different scenarios are presented for different social platforms. Find out which decisions are the best and why in this fun format.

Display Advertising – Leveraging Video to Impact Your Bottom Line

Did you know that by 2020 rich media and video will make up an estimated 58% of total digital ad dollars? Why? And how do you take advantage of this trend, especially with consumers moving across devices? It’s all explained in this thought-provoking presentation.

CRO Best Practices: A Blueprint for Your Testing Strategy

Best practices are important, but what works for some does not work for ALL! CRO is context-specific, so not adhering to specific CRO best practices should be considered best practice. Learn what this means for you in this insightful presentation with real examples.

Your Top Opps of 2017: Trustpilot

Watch Trustpilot, one of Elite SEM’s top partners, showcase their new ideas to maximize digital success.

Your Top Opps of 2017: LiveRamp

Watch LiveRamp, one of Elite SEM’s top partners, showcase their new ideas to maximize digital success.

Your Top Opps of 2017: BuyerGenomics

Watch BuyerGenomics, one of Elite SEM’s top partners, showcase their new ideas to maximize digital success.