Despite being marketing’s oldest channel, the fact is that email marketing remains one of the most effective marketing channels for any business today. According to eMarketer.com, 80% of professionals surveyed said that email marketing is effective at both acquiring and retaining customers. Email marketing is changing, however. Advances in automation have enabled marketers to segment… Read more »
Despite the sheer number of marketing platforms available, email is still one of the most effective mediums out there today. But just because email marketing has been around for a while, doesn’t mean it hasn’t changed. Just like the very consumers we’re trying to reach, email marketing has evolved over the years — and as… Read more »
Post-holiday is a great time to complete a thorough review of your email marketing program and strategy. Here are our top tips for starting the new year out on the right foot.