The concept of one-to-one marketing has been around for years, but many brands still struggle with personalizing their communication. While the idea of going from batch and blast to 1:1 can be daunting, if you’re not making strides to personalize your email marketing efforts, you’re leaving money on the table and unlikely to hang on… Read more »
Despite being marketing’s oldest channel, the fact is that email marketing remains one of the most effective marketing channels for any business today. According to eMarketer.com, 80% of professionals surveyed said that email marketing is effective at both acquiring and retaining customers. Email marketing is changing, however. Advances in automation have enabled marketers to segment… Read more »
Despite the sheer number of marketing platforms available, email is still one of the most effective mediums out there today. But just because email marketing has been around for a while, doesn’t mean it hasn’t changed. Just like the very consumers we’re trying to reach, email marketing has evolved over the years — and as… Read more »
Post-holiday is a great time to complete a thorough review of your email marketing program and strategy. Here are our top tips for starting the new year out on the right foot.