Category: Email

7 Proven Email Personalization Tactics to Try in 2019

The concept of one-to-one marketing has been around for years, but many brands still struggle with personalizing their communication. While the idea of going from batch and blast to 1:1 can be daunting, if you’re not making strides to personalize your email marketing efforts, you’re leaving money on the table and unlikely to hang on… Read more »

Email Marketing Automation Strategies For 2019

Despite being marketing’s oldest channel, the fact is that email marketing remains one of the most effective marketing channels for any business today. According to, 80% of professionals surveyed said that email marketing is effective at both acquiring and retaining customers. Email marketing is changing, however. Advances in automation have enabled marketers to segment… Read more »

Experts Share 9 Email Marketing Mistakes You Can’t Afford To Make

Despite the sheer number of marketing platforms available, email is still one of the most effective mediums out there today. But just because email marketing has been around for a while, doesn’t mean it hasn’t changed. Just like the very consumers we’re trying to reach, email marketing has evolved over the years — and as… Read more »

Post-Holiday Email Marketing Best Practices

Post-holiday is a great time to complete a thorough review of your email marketing program and strategy. Here are our top tips for starting the new year out on the right foot.