Thinking about shifting your advertising dollars from TV to Digital? Learn why a blended strategy is the best approach for most brands.
Category: Integrated Media
You could wait for Artificial Intelligence to become more advanced and gather all the information on your site visitors, creating a customized experience for them, OR you could do this yourself. Think about your digital marketing strategies and the data you have gathered from them. You have the insight right there to allow you to create a truly personalized experience.
Putting together an omni-channel digital marketing strategy requires the ability to service different buyer personas within multiple channels. Learn how to accomplish this and how this differs from multi-channel marketing in this blog post.