Google recently announced its new feature “Parallel Tracking”, which allows customers who click on your ads to be sent directly to your optimized landing page; the click tracker, URL tracking, and URL redirects, all happen in the background, providing an enhanced user experience. Learn more here.
Category: Paid Search
Google’s AdWords is still the preeminent online advertising service, but that hasn’t stopped pay-per-click challengers like Microsoft from making moves. Learn about their recent announcement and how they plan on leveraging Bing, LinkedIn, and Microsoft Graph API.
A fast-growing online retailer was seeing success from their Paid Search campaigns at a very small level, and wanted to scale that success to ultimately increase their online revenue.
Zip codes are a great way to represent audiences. AdWords/Bing geo bid modifiers allow you to target and optimize for different audience segments. Learn more here.
Bing Ads now offers a Labels feature that previously didn’t exist, allowing marketers to have more control over their Paid Search campaigns, along with other benefits. Find out more here.
Google announced today that they are moving away from Stand Alone app campaigns and towards Universal App Campaigns. Find out how this affects advertisers.
A DSA appears when a consumer searches for a particular word or phrase that matches your campaign’s criteria. Recently, Google has made two key changes to DSAs that might improve your campaign workflow and your ROI. Learn what they are here.
Search ads allow marketers to get their apps to appear at the top of search results as ads, helping increase downloads. So it’s important to understand how targeting works, especially with Apple Search Ads’ international targeting capabilities.
The hypothesis was that Paid Search ads were generating brick-and-mortar sales, positively impacting overall Return on Ad Spend (ROAS). However, measuring Search-to-Store attribution has always been a challenging, if not impossible, proposition.
For 15 years, Online Travel Agents (OTAs) dominated the travel market. OTAs such as Expedia and Booking.com established a chain of keywords that ranked high in the search engines. The search was both powered by organic and paid methods. This allows any hotel that ranked higher in the search engines to get the clicks and… Read more »