In this marketing report, Elite SEM’s experts in Paid Search and Shopping review the important changes that impacted digital marketing. Stay on top of the latest trends and get expert insights for future decisions.
Category: Paid Search
This holiday recap will go over whether some of our predictions were correct as well as dive into the data of how this past holiday compared to 2016. Revisiting what actually happened can allow marketers the tools and information necessary to drive better performance in 2018 and the next holiday season. So, find out how we fared with our predictions.
AHS tasked the Elite SEM Paid Search team with increasing sales volume and calls to their call center—while maintaining cost per sale goals. The team also aimed to cut inefficient spending where possible to add to overall profit.
In conjunction with in-market audiences for search which was released by Google & Bing late last year, Google has now enabled us with demographic data beyond basic age, gender & parental status. These new targeting capabilities are important for marketers to help them better optimize their campaigns. Find out how.
Terminix, one of the largest pest control companies, wanted to better understand the Net Present Value (NPV) of each consumer journey that starts in the digital space, in order to allocate budget more efficiently and improve Paid Search performance.
Should you be using foreign language ads? You might be missing out if you aren’t. Check your traffic and learn how to implement this strategy to help your Paid Search campaigns.
With so many lead generation strategies to employ, and so many different digital marketing campaigns to manage, how does a paid search manager stay on top of it all? Here are some industry tools to help you work smarter, not harder!
Google recently announced its new feature “Parallel Tracking”, which allows customers who click on your ads to be sent directly to your optimized landing page; the click tracker, URL tracking, and URL redirects, all happen in the background, providing an enhanced user experience. Learn more here.
Google’s AdWords is still the preeminent online advertising service, but that hasn’t stopped pay-per-click challengers like Microsoft from making moves. Learn about their recent announcement and how they plan on leveraging Bing, LinkedIn, and Microsoft Graph API.
A fast-growing online retailer was seeing success from their Paid Search campaigns at a very small level, and wanted to scale that success to ultimately increase their online revenue.