Apple’s ITP 2.0, set to roll out this week, will make it significantly more difficult to track users’ behaviors. Here’s what that means for advertisers and how to prepare.
Category: Paid Search
We take a look back and a look ahead at how remarketing has been growing in value and importance to advertisers and their KPIs.
Working with Elite, Jet.com saw significant year-over-year campaign performance with revenue growth of 80 percent while spend increased just 2.5 percent.
Did you miss 2018 Google Marketing Live keynote? Here’s our recap of what you need to know about the future of search, marketing, automation, and machine learning.
Learn more about Google data-driven attribution, along with advantages to advertisers that combine it with automated bidding and multi-channel attribution.
Amazon is expanding its footprint beyond Ecommerce. Here’s everything you need to know about their new display retargeting ad solution.
Your quick guide Google Data-Drive Attribution. Learn how it works, eligibility requirements, impact on performance, testing and more.
The best value from PPC is only attainable if your PPC account manager is asking you the right questions to ensure optimization. Review the key topics and questions top PPC account managers ask their clients to optimize marketing performance in this post.
Why should you bid on your own branded keywords, especially if you’re dominating organic search? Aside from safeguarding against competition and controlling your brand’s message, there are other reasons to make sure you bid on your brand’s terms.
If you’re a non-profit, you should read this. Learn about what changes Google made to Ad Grants and how you can use this tool to your advantage.