Category: Paid Search

Google Makes 2 Key Changes to AdWords Dynamic Search Ads

A DSA appears when a consumer searches for a particular word or phrase that matches your campaign’s criteria. Recently, Google has made two key changes to DSAs that might improve your campaign workflow and your ROI. Learn what they are here.

How to Set Up International Targeting within Apple Search Ads

Search ads allow marketers to get their apps to appear at the top of search results as ads, helping increase downloads. So it’s important to understand how targeting works, especially with Apple Search Ads’ international targeting capabilities.

Metasearch and Travel: Cross-Channel Optimizations

For 15 years, Online Travel Agents (OTAs) dominated the travel market. OTAs such as Expedia and Booking.com established a chain of keywords that ranked high in the search engines. The search was both powered by organic and paid methods. This allows any hotel that ranked higher in the search engines to get the clicks and… Read more »

How Google Plans to Improve Autocomplete Suggestions

Project Owl, Google’s attempt to improve autocomplete search suggestions, involves allowing users to submit feedback. What else does it entail? Read this post to learn more.

Audiences, Audiences Everywhere…Now What?

Retargeting is a great way to get site visitors, especially when you know how to use the best list for your situation. Here’s a breakdown of the most popular and profitable lists, along with ideas on how to tactically implement them to reach your audience.

Why Non-Brand Search Actually Works

Many marketers find non-brand keywords or campaigns to be the black sheep of the family, when in fact this is not the case. Find out why non-brand search can actually help you.

Industry Report: Search & Shopping Trends (2016/2015)

Our Insight & Analytics team takes a look at the numbers and analyzes the sweeping changes that took place in 2016. Using aggregated client data, this Search & Shopping Trends industry report shines a light ahead for clearer thinking and brighter decision-making in 2017.