Category: Paid Search

Google Ad Grants Changes You Need to Know

If you’re a non-profit, you should read this. Learn about what changes Google made to Ad Grants and how you can use this tool to your advantage.

Retail Report: Search and Shopping Trends 2018

In this marketing report, Elite SEM’s experts in Paid Search and Shopping review the important changes that impacted digital marketing. Stay on top of the latest trends and get expert insights for future decisions.

2017 Holiday Recap

This holiday recap will go over whether some of our predictions were correct as well as dive into the data of how this past holiday compared to 2016. Revisiting what actually happened can allow marketers the tools and information necessary to drive better performance in 2018 and the next holiday season. So, find out how we fared with our predictions.

Google AdWords Detailed Demographics Have Arrived!

In conjunction with in-market audiences for search which was released by Google & Bing late last year, Google has now enabled us with demographic data beyond basic age, gender & parental status. These new targeting capabilities are important for marketers to help them better optimize their campaigns. Find out how.

Should You Be Using Foreign Language Ads?

Should you be using foreign language ads? You might be missing out if you aren’t. Check your traffic and learn how to implement this strategy to help your Paid Search campaigns.

How Paid Search Managers Can Work Smarter, Not Harder

With so many lead generation strategies to employ, and so many different digital marketing campaigns to manage, how does a paid search manager stay on top of it all? Here are some industry tools to help you work smarter, not harder!