The hypothesis was that Paid Search ads were generating brick-and-mortar sales, positively impacting overall Return on Ad Spend (ROAS). However, measuring Search-to-Store attribution has always been a challenging, if not impossible, proposition.
Category: Paid Search
For 15 years, Online Travel Agents (OTAs) dominated the travel market. OTAs such as Expedia and Booking.com established a chain of keywords that ranked high in the search engines. The search was both powered by organic and paid methods. This allows any hotel that ranked higher in the search engines to get the clicks and… Read more »
Revel Systems saw a stellar 429% increase in leads with a lower CPL after Elite SEM’s Paid Search team analyzed and restructured their account. What exactly did they do? Find out here.
Project Owl, Google’s attempt to improve autocomplete search suggestions, involves allowing users to submit feedback. What else does it entail? Read this post to learn more.
Retargeting is a great way to get site visitors, especially when you know how to use the best list for your situation. Here’s a breakdown of the most popular and profitable lists, along with ideas on how to tactically implement them to reach your audience.
Google announced that it has tracked more than 4 billion store visits from ads. How, you ask? Find out here!
Many marketers find non-brand keywords or campaigns to be the black sheep of the family, when in fact this is not the case. Find out why non-brand search can actually help you.
Our Insight & Analytics team takes a look at the numbers and analyzes the sweeping changes that took place in 2016. Using aggregated client data, this Search & Shopping Trends industry report shines a light ahead for clearer thinking and brighter decision-making in 2017.
Metasearch is growing in popularity, especially for the Travel industry. Find out what Metasearch is and how it helps travelers book their next trip.
For a long time many advertisers have used text ads to reach users on the Google Display Network (GDN), however as of Jan 31, users were no longer able to edit or create text ads. GDN responsive ads are known for their easily customizable messaging capabilities, and here’s why you should utilize them.