A fast-growing online retailer was seeing success from their Paid Search campaigns at a very small level, and wanted to scale that success to ultimately increase their online revenue.
Category: Paid Search
Zip codes are a great way to represent audiences. AdWords/Bing geo bid modifiers allow you to target and optimize for different audience segments. Learn more here.
Bing Ads now offers a Labels feature that previously didn’t exist, allowing marketers to have more control over their Paid Search campaigns, along with other benefits. Find out more here.
Google announced today that they are moving away from Stand Alone app campaigns and towards Universal App Campaigns. Find out how this affects advertisers.
A DSA appears when a consumer searches for a particular word or phrase that matches your campaign’s criteria. Recently, Google has made two key changes to DSAs that might improve your campaign workflow and your ROI. Learn what they are here.
Search ads allow marketers to get their apps to appear at the top of search results as ads, helping increase downloads. So it’s important to understand how targeting works, especially with Apple Search Ads’ international targeting capabilities.
The hypothesis was that Paid Search ads were generating brick-and-mortar sales, positively impacting overall Return on Ad Spend (ROAS). However, measuring Search-to-Store attribution has always been a challenging, if not impossible, proposition.
For 15 years, Online Travel Agents (OTAs) dominated the travel market. OTAs such as Expedia and Booking.com established a chain of keywords that ranked high in the search engines. The search was both powered by organic and paid methods. This allows any hotel that ranked higher in the search engines to get the clicks and… Read more »
Revel Systems saw a stellar 429% increase in leads with a lower CPL after Elite SEM’s Paid Search team analyzed and restructured their account. What exactly did they do? Find out here.
Project Owl, Google’s attempt to improve autocomplete search suggestions, involves allowing users to submit feedback. What else does it entail? Read this post to learn more.