Category: Paid Search

Google Average Positions Update: What It Means

  Google is retiring its Average Position metric in favor of four new prominence metrics originally announced at the end of last year.  Advertisers use the Average Position metric as a reporting indicator of where a specific ad fell in Google search results. To date, an advertiser’s guiding light for budgeting and bidding search engine… Read more »

Google Video in Showcase Ads and Shoppable Image Ads

Get a brief overview of Google’s two new ad formats, Video Showcase Ads and Shoppable Image Ads, and why multi-media ads are more powerful than their plain-text counterparts.

Parallel Tracking: What It Is And Why It Matters

Google recently announced its new feature “Parallel Tracking”, which allows customers who click on your ads to be sent directly to your optimized landing page; the click tracker, URL tracking, and URL redirects, all happen in the background, providing an enhanced user experience. Learn more here.

Apple’s ITP 2.0: What It Is And How To Prepare

Apple’s ITP 2.0, set to roll out this week, will make it significantly more difficult to track users’ behaviors. Here’s what that means for advertisers and how to prepare.

What You Need to Know About Google Marketing Live

Did you miss 2018 Google Marketing Live keynote? Here’s our recap of what you need to know about the future of search, marketing, automation, and machine learning.