Google announced today that they are moving away from Stand Alone app campaigns and towards Universal App Campaigns. Find out how this affects advertisers.
Category: Paid Search
A DSA appears when a consumer searches for a particular word or phrase that matches your campaign’s criteria. Recently, Google has made two key changes to DSAs that might improve your campaign workflow and your ROI. Learn what they are here.
Search ads allow marketers to get their apps to appear at the top of search results as ads, helping increase downloads. So it’s important to understand how targeting works, especially with Apple Search Ads’ international targeting capabilities.
The hypothesis was that Paid Search ads were generating brick-and-mortar sales, positively impacting overall Return on Ad Spend (ROAS). However, measuring Search-to-Store attribution has always been a challenging, if not impossible, proposition.
For 15 years, Online Travel Agents (OTAs) dominated the travel market. OTAs such as Expedia and Booking.com established a chain of keywords that ranked high in the search engines. The search was both powered by organic and paid methods. This allows any hotel that ranked higher in the search engines to get the clicks and… Read more »
Revel Systems saw a stellar 429% increase in leads with a lower CPL after Elite SEM’s Paid Search team analyzed and restructured their account. What exactly did they do? Find out here.
Project Owl, Google’s attempt to improve autocomplete search suggestions, involves allowing users to submit feedback. What else does it entail? Read this post to learn more.
Retargeting is a great way to get site visitors, especially when you know how to use the best list for your situation. Here’s a breakdown of the most popular and profitable lists, along with ideas on how to tactically implement them to reach your audience.
Google announced that it has tracked more than 4 billion store visits from ads. How, you ask? Find out here!
Many marketers find non-brand keywords or campaigns to be the black sheep of the family, when in fact this is not the case. Find out why non-brand search can actually help you.