Amazon is expanding its footprint beyond Ecommerce. Here’s everything you need to know about their new display retargeting ad solution.
Category: Paid Search
Your quick guide Google Data-Drive Attribution. Learn how it works, eligibility requirements, impact on performance, testing and more.
The best value from PPC is only attainable if your PPC account manager is asking you the right questions to ensure optimization. Review the key topics and questions top PPC account managers ask their clients to optimize marketing performance in this post.
Why should you bid on your own branded keywords, especially if you’re dominating organic search? Aside from safeguarding against competition and controlling your brand’s message, there are other reasons to make sure you bid on your brand’s terms.
If you’re a non-profit, you should read this. Learn about what changes Google made to Ad Grants and how you can use this tool to your advantage.
A national non-profit teamed with Elite SEM to analyze and strategize their digital efforts in cooperation with their TV campaign.
Just when you thought you had mastered Google’s AdWords interface, BETA was released. Taking the time to learn the new platform interface allows marketers to have access to many new and time saving features such as product extensions.
In this marketing report, Elite SEM’s experts in Paid Search and Shopping review the important changes that impacted digital marketing. Stay on top of the latest trends and get expert insights for future decisions.
This holiday recap will go over whether some of our predictions were correct as well as dive into the data of how this past holiday compared to 2016. Revisiting what actually happened can allow marketers the tools and information necessary to drive better performance in 2018 and the next holiday season. So, find out how we fared with our predictions.
AHS tasked the Elite SEM Paid Search team with increasing sales volume and calls to their call center—while maintaining cost per sale goals. The team also aimed to cut inefficient spending where possible to add to overall profit.