Google is retiring its Average Position metric in favor of four new prominence metrics originally announced at the end of last year. Advertisers use the Average Position metric as a reporting indicator of where a specific ad fell in Google search results. To date, an advertiser’s guiding light for budgeting and bidding search engine… Read more »
Category: Paid Search
Get a brief overview of Google’s two new ad formats, Video Showcase Ads and Shoppable Image Ads, and why multi-media ads are more powerful than their plain-text counterparts.
Google recently announced its new feature “Parallel Tracking”, which allows customers who click on your ads to be sent directly to your optimized landing page; the click tracker, URL tracking, and URL redirects, all happen in the background, providing an enhanced user experience. Learn more here.
Apple’s ITP 2.0, set to roll out this week, will make it significantly more difficult to track users’ behaviors. Here’s what that means for advertisers and how to prepare.
We take a look back and a look ahead at how remarketing has been growing in value and importance to advertisers and their KPIs.
Working with Elite, Jet.com saw significant year-over-year campaign performance with revenue growth of 80 percent while spend increased just 2.5 percent.
Did you miss 2018 Google Marketing Live keynote? Here’s our recap of what you need to know about the future of search, marketing, automation, and machine learning.
Learn more about Google data-driven attribution, along with advantages to advertisers that combine it with automated bidding and multi-channel attribution.
Amazon is expanding its footprint beyond Ecommerce. Here’s everything you need to know about their new display retargeting ad solution.
Your quick guide Google Data-Drive Attribution. Learn how it works, eligibility requirements, impact on performance, testing and more.