With an increase in meal-delivery and recipe tutorial competitors, Panna Cooking wanted to bolster the number of free trials and demonstrate the value of their service through social media.
Category: Paid Social
Are you familiar with Pinterest’s Taste Graph? Find out how this new feature is an ideal solution for e-commerce enterprises, especially for retail and fashion.
Facebook has made improvements to its Audience Network to allow for more clarity and visibility when it comes to clicks and ad impressions. Learn what has been updated in this blog post.
Video content must be optimized for social media use if you want to engage your target audience. Learn why this is important along with some tips here.
Facebook Messenger Ads provide a new and relevant channel for advertisers to reach consumers within their target audiences. Learn what this could mean for your Paid Social campaigns.
Are you advertising on Instagram, but experiencing lackluster results? Maybe you need to make a few tweaks to your strategy. Paid social can prove extremely lucrative in terms of ROI, but only if you know how to segment your audiences effectively, install relevant Pixels, and remarket to engaged prospects. Here are three things you can… Read more »
Pinterest Len’s allows users to take a snapshot of an object and search within Pinterest for results. Similar to how Google allows you to search images, this is geared mostly towards fashion and offers advertisers unique benefits.
In January 2017, Instagram decided to incorporate full-screen ads with one of its most popular products: Instagram Stories. When Instagram first released the ads for Instagram Stories, advertisers could only use the Reach objective. However, now there’s Mobile App Installs and Website Conversion objectives for advertisers who use Instagram Stories to promote their brands.
Facebook updated its algorithm and pretty soon if your post leads to a landing page with poor mobile viewability, the link will fall farther down on the Facebook News Feed, which means that fewer people will see it. This not only affects organic posts, but paid ads as well.
You can use LinkedIn’s internal systems to find engaged prospects instead of cold leads by leveraging their new Audience Targeting. B2B marketers can use account targeting to better manage their time and PPC spend.