Snapchat announced that they are releasing a new Self-Service platform to the public in July. This big news has some asking what this means for advertisers and agencies. Find out here.
Category: Paid Social
Facebook’s new shopping ad format ‘Collection’ is great to engage consumers who enjoy watching videos on social media. Read more about how to use them here.
This game changer not only lets you check your ad set targeting to make sure your audiences aren’t overlapping, causing you to lose impressions, but also offers valuable insight into your ads to make sure you spend your budget efficiently.
Social Media Advertising is always changing and evolving, so it’s important to stay on top of the latest developments to optimize your Paid Social campaigns. Here are three ad units from Facebook, Instagram, and Pinterest you should know about in April.
Facebook Lead Ads have been a great way for companies to obtain new leads, but the process of uploading their information into CRMs was a nuisance. However, Facebook has finally opened the feature allowing the leads to be uploaded directly to CRM systems. Find out which systems are compatible in this blog post!
As you grow your paid social efforts it’s important to segment campaigns in order to increase spend and drive efficiencies. Here are some tips on how to accomplish this goal.
Instagram users should expect to see ads in their Stories soon. The new video ads could turn out to be a big win for Instagram. Find out how and what this could mean for Snapchat in Katy Lucey’s new blog post.
B2B Marketers often look to LinkedIn for their Paid Social ads. However, Facebook shouldn’t be overlooked as a channel for marketing. Find out why Facebook might be the better choice for your needs here.
Although Facebook Offer Claims were first introduced in 2012, a recent revamp has upped the game. They allow Facebook advertisers to get their promotions in front of their audience and create a sense of urgency amongst other features that help ensure prospective clients redeem the offer. Learn the benefits here.
How are CMOs across the United States allocating their marketing budgets? One report shows a big increase in Social Media Advertising over the past five years. Find out why.