Category: Paid Social

The Effects of Facebook’s News Feed Update on Paid Advertising

Facebook announced some major updates to its News Feed that will affect users and publishers in the coming months. Let’s dive into the real story behind what the update entails and how it will affect businesses who leverage the platform for marketing purposes.

Food Delivery Company Sees 222% Revenue Increase on Facebook and Instagram

With an influx of competition, this food delivery company had to become more strategic with their advertising. They needed a new agency with experience taking a granular approach to social advertising across creative, targeting, and bidding. This is where Elite SEM came into play.

What You Need to Know about Facebook Analytics

Over 2 billion people are on Facebook, and with Facebook Analytics marketers have a powerful behavioral analytics solution at their fingertips that lets you measure, understand, and optimize your campaigns.

Facebook Launches Click to Messenger Ads on Instagram

Facebook started offering Instagram as a placement for their Click to Messenger Ads to complement their existing Facebook Click to Messenger Ads. This allows advertisers to reach new audiences on Instagram, ones that are interested in communicating with their preferred brands through Messenger. Learn more how you can use this to drive leads to your brand.