Category: Paid Social

New Objectives Launched for Instagram Stories

In January 2017, Instagram decided to incorporate full-screen ads with one of its most popular products: Instagram Stories. When Instagram first released the ads for Instagram Stories, advertisers could only use the Reach objective. However, now there’s Mobile App Installs and Website Conversion objectives for advertisers who use Instagram Stories to promote their brands.

Facebook Penalizing Publishers for Poor Website Experiences

Facebook updated its algorithm and pretty soon if your post leads to a landing page with poor mobile viewability, the link will fall farther down on the Facebook News Feed, which means that fewer people will see it. This not only affects organic posts, but paid ads as well.

Tips on Using Your CRM for Your Social Ad Campaigns

CRM data can be used for many purposes, but one great way to utilize it is for improved social ad campaign ROI. Most social networks — including Facebook, Twitter, Instagram, and more — allow you to upload huge data sets via CSV or TXT files. Learn more here.

Facebook is Putting Ads in the Middle of Videos

What are mid-roll ads? Learn what you need to know about mid-roll ads when you advertise with Facebook in this post. Find out how these ads will perform compared to pre-roll ads.

Snapchat Announces New Self-Service Platform

Snapchat announced that they are releasing a new Self-Service platform to the public in July. This big news has some asking what this means for advertisers and agencies. Find out here.

Facebook Auction Overlap Tool: A True Game Changer

This game changer not only lets you check your ad set targeting to make sure your audiences aren’t overlapping, causing you to lose impressions, but also offers valuable insight into your ads to make sure you spend your budget efficiently.