Couldn’t make it to the Facebook luncheon at eTail West 2018? No worries! We’ve got the important takeaways for you to know to enhance your Paid Social campaigns. Learn about flexible measurement, creative, and which ad type is hot right now with very little competition.
Category: Paid Social
When you’re creating a Facebook campaign, you have several different options for optimizing. Two of those are clicks and conversions. However, many brands tend to focus on clicks rather than conversions, which can be costly and inefficient. Why? Find out in this blog post.
Facebook announced some major updates to its News Feed that will affect users and publishers in the coming months. Let’s dive into the real story behind what the update entails and how it will affect businesses who leverage the platform for marketing purposes.
With an influx of competition, this food delivery company had to become more strategic with their advertising. They needed a new agency with experience taking a granular approach to social advertising across creative, targeting, and bidding. This is where Elite SEM came into play.
Over 2 billion people are on Facebook, and with Facebook Analytics marketers have a powerful behavioral analytics solution at their fingertips that lets you measure, understand, and optimize your campaigns.
Facebook started offering Instagram as a placement for their Click to Messenger Ads to complement their existing Facebook Click to Messenger Ads. This allows advertisers to reach new audiences on Instagram, ones that are interested in communicating with their preferred brands through Messenger. Learn more how you can use this to drive leads to your brand.
Projected to beat TV spend this year, digital ads will be the top media category worldwide. Here’s a primer on influencer and social marketing for max ROI.
It’s crucial that you recognize indicators of when to scale your advertising, and you want to time it accordingly and move slowly.
“Why would I WANT to scale my advertising? Doesn’t that mean spending more money?” Technically that’s true, but it’s how you drive real, profitable growth.
With an increase in meal-delivery and recipe tutorial competitors, Panna Cooking wanted to bolster the number of free trials and demonstrate the value of their service through social media.