Starting in March 2019, Instagram will finally introduce “Instagram Checkout” a new feature that allows users to buy products (from brands they follow) without ever having to leave the app. Here’s how Instagram explains it: “When you tap to view a product from a brand’s shopping post, you’ll see a “Checkout on Instagram” button on… Read more »
Category: Paid Social
Let’s face it: there are many variables in Facebook advertising that can make the difference between a mediocre ad and one that blows up with engagement and conversions. You can change up the copy or the creative, revamp a landing page, add in different targeting, keywords and even calls-to-action. CTA options. The variables are… Read more »
In the age of Instagram, influencer marketing is everywhere: Influencers contributed over 1.5 million Instagram posts in 2017. Brand ambassadors have become an important part of influencer marketing for driving authentic conversation and engagement. As millennials — the generation with the largest buying power in the US — move away from traditional media and… Read more »
Facebook recently announced that it will migrate all accounts to Campaign Budget Optimization beginning in September of this year. This sweeping change means that advertisers will effectively lose control of ad spend at the ad-group level, relying on Facebook instead to direct spend in what it deems to be the most efficient use of spend… Read more »
In 2018, companies did very big, bold things with their design and marketing. Here are 10 of our favorite social media advertising design trends from this past year and why we think these trends will continue to succeed in 2019.
Before you invest a single penny in influencer marketing, it’s important that you clearly define your metrics. Here are three tips to help you choose which metrics you should track and how to best measure the success of your campaigns.
Learn how Facebook’s new Incrementality tool can help you identify optimal campaign strategies across Facebook, Instagram, and Audience Network.
Are you ready for what’s next in social media advertising? Here are the most significant social media advertising updates from June that you need to know.
Facebook Dynamic Creative Ads aren’t new, but they may be one of the most undervalued strategies to crank up the efficiency of your campaigns. Here’s our experience and why we believe they’re worth a try.
Attention on publicly-owned social media companies illustrates the pressure these businesses face to increase revenue, which contributes to constant enhancements in paid social advertising opportunities. With that in mind, the following is an overview of the five best paid social updates of May 2018.