A recent update to Instagram Stories ad placement has allowed them to be more accessible and address one of the biggest challenges advertisers faced on this platform. Instagram will now take your existing image/copy in a feed ad and automatically generate a Story ad that can be used without any additional work from the advertiser. Learn more in this post.
Category: Paid Social
Snapchat has had some ups and downs since it’s launch in 2012, but it’s always evolving. Lately, the biggest changes to the platform come in the form of advertising options making it a stronger competitor against other social media advertising platforms.
Facebook’s Video View Campaigns are a great customer acquisition tactic that should be incorporated in your paid social marketing strategies. Here’s a quick explanation for why this is the case.
Facebook’s Dynamic Creative Ads feature automatically tests multiple variations of a single ad within a targeting group. Learn what this feature means for you and your business and why it’ll save you time!
Snapchat has been making some big moves in 2018. From completely redesigning their platform to adding analytics features, get the breakdown of this popular platform’s updates.
Couldn’t make it to the Facebook luncheon at eTail West 2018? No worries! We’ve got the important takeaways for you to know to enhance your Paid Social campaigns. Learn about flexible measurement, creative, and which ad type is hot right now with very little competition.
When you’re creating a Facebook campaign, you have several different options for optimizing. Two of those are clicks and conversions. However, many brands tend to focus on clicks rather than conversions, which can be costly and inefficient. Why? Find out in this blog post.
Facebook announced some major updates to its News Feed that will affect users and publishers in the coming months. Let’s dive into the real story behind what the update entails and how it will affect businesses who leverage the platform for marketing purposes.
With an influx of competition, this food delivery company had to become more strategic with their advertising. They needed a new agency with experience taking a granular approach to social advertising across creative, targeting, and bidding. This is where Elite SEM came into play.
Over 2 billion people are on Facebook, and with Facebook Analytics marketers have a powerful behavioral analytics solution at their fingertips that lets you measure, understand, and optimize your campaigns.