Category: Paid Social

10 Paid Social Design Trends in 2018 You’ll See More of in 2019

In 2018, companies did very big, bold things with their design and marketing. Here are 10 of our favorite social media advertising design trends from this past year and why we think these trends will continue to succeed in 2019.

3 Tips For Measuring The Success Of Your Influencer Marketing Campaigns

Before you invest a single penny in influencer marketing, it’s important that you clearly define your metrics. Here are three tips to help you choose which metrics you should track and how to best measure the success of your campaigns.

Facebook Incrementality: What You Need to Know

Learn how Facebook’s new Incrementality tool can help you identify optimal campaign strategies across Facebook, Instagram, and Audience Network.

Are Facebook Dynamic Creative Ads Worth A Try?

Facebook Dynamic Creative Ads aren’t new, but they may be one of the most undervalued strategies to crank up the efficiency of your campaigns. Here’s our experience and why we believe they’re worth a try.

The 5 Best Paid Social Updates of May 2018

Attention on publicly-owned social media companies illustrates the pressure these businesses face to increase revenue, which contributes to constant enhancements in paid social advertising opportunities. With that in mind, the following is an overview of the five best paid social updates of May 2018.

What You Need to Know About Instagram Stories AutoPlacement

A recent update to Instagram Stories ad placement has allowed them to be more accessible and address one of the biggest challenges advertisers faced on this platform. Instagram will now take your existing image/copy in a feed ad and automatically generate a Story ad that can be used without any additional work from the advertiser. Learn more in this post.

The Age of Snapchat and How to Use This Rapidly Growing Platform

Snapchat has had some ups and downs since it’s launch in 2012, but it’s always evolving. Lately, the biggest changes to the platform come in the form of advertising options making it a stronger competitor against other social media advertising platforms.

The Case for Video View Campaigns in Facebook

Facebook’s Video View Campaigns are a great customer acquisition tactic that should be incorporated in your paid social marketing strategies. Here’s a quick explanation for why this is the case.

An In-Depth Look at Facebook Dynamic Creative Ads

Facebook’s Dynamic Creative Ads feature automatically tests multiple variations of a single ad within a targeting group. Learn what this feature means for you and your business and why it’ll save you time!