Category: Paid Social

Facebook Improves Its Reporting for Advertisers

Facebook has made improvements to its Audience Network to allow for more clarity and visibility when it comes to clicks and ad impressions. Learn what has been updated in this blog post.

Adapting Video for Social Media Use

Video content must be optimized for social media use if you want to engage your target audience. Learn why this is important along with some tips here.

Facebook Messenger Ads: What’s New

Facebook Messenger Ads provide a new and relevant channel for advertisers to reach consumers within their target audiences. Learn what this could mean for your Paid Social campaigns.

Do These 3 Things for Immediate ROI with Your Instagram Ads

Are you advertising on Instagram, but experiencing lackluster results? Maybe you need to make a few tweaks to your strategy. Paid social can prove extremely lucrative in terms of ROI, but only if you know how to segment your audiences effectively, install relevant Pixels, and remarket to engaged prospects. Here are three things you can… Read more »

New Update Brings Pinterest’s Lens Search Tool into Focus

Pinterest Len’s allows users to take a snapshot of an object and search within Pinterest for results. Similar to how Google allows you to search images, this is geared mostly towards fashion and offers advertisers unique benefits.

New Objectives Launched for Instagram Stories

In January 2017, Instagram decided to incorporate full-screen ads with one of its most popular products: Instagram Stories. When Instagram first released the ads for Instagram Stories, advertisers could only use the Reach objective. However, now there’s Mobile App Installs and Website Conversion objectives for advertisers who use Instagram Stories to promote their brands.

Facebook Penalizing Publishers for Poor Website Experiences

Facebook updated its algorithm and pretty soon if your post leads to a landing page with poor mobile viewability, the link will fall farther down on the Facebook News Feed, which means that fewer people will see it. This not only affects organic posts, but paid ads as well.