With Google’s recent move to restrict the flow of their unique user IDs to their own systems, there has been an opening in the ad serving space. Learn more about Sizmek’s new platform and why they say it may fill the void.
Category: Performance Display
Learn more about self-service trading platforms and why agencies are choosing them over the conventional demand-side platform to purchase display ads.
Dynamic creative is a great way to show catered creative based off of factors like the user’s individual preferences, geographic location, and their search history. Learn how to utilize this approach to help strengthen brand loyalty and drive customer engagement.
Programmatic is on the rise! That means that you should be taking advantage of your first-party data to enhance your campaigns. What is first-party data and how can you leverage this information? Find out here!
No, augmented reality (AR) is not science fiction. In fact, in the world of digital marketing, AR technology is taking hold right now. Some of the most widely recognized brands are using AR technology to forever change how customers interact with their brands. Find out why AR is such a hot topic!
Geo-fence marketing is a mobile drive-to-store strategy that helps brick and mortar locations increase real-time customer engagement. Learn how in this post.
Remarketing is a great way to attract unconverted visitors back to your site convert them. Make your remarketing efforts more effective by reading this post.
Video is one of the best ways to promote your product. To achieve the highest ROI possible, be sure to follow these tips when it comes time to plan your next video!
Programmatic advertising is an effective buying method for display campaigns, however, few advertisers consider programmatic creative. Find out why you might be missing out on a better ROI.
In the world of display advertising, marketers are growing in concern over ad fraud, bots, and other display related issues. However, there’s good news on the horizon.