Category: Performance Display

How to Best Measure Your Video Campaign

Video is one of the best ways to promote your product. To achieve the highest ROI possible, be sure to follow these tips when it comes time to plan your next video!

Should You Consider Programmatic Creative?

Programmatic advertising is an effective buying method for display campaigns, however, few advertisers consider programmatic creative. Find out why you might be missing out on a better ROI.

Ad Fraud and Viewability

In the world of display advertising, marketers are growing in concern over ad fraud, bots, and other display related issues. However, there’s good news on the horizon.

Scale vs. Brand Safety: Is There a Programmatic Winner?

There has been a surge of awareness around programmatic advertising and where programmatic display ads appear, but why? Find out what has been going on and most importantly, how to protect your brand.

Ways to Boost Display Remarketing Efforts

Reengage with visitors who visited your site but didn’t convert! Remarketing has proven to be a great way to reach potential customers as well as upselling to current customers. Optimize your remarketing efforts with these suggestions.

The Oscars and the Power of Display Advertising

Knowing your customer is important, especially if you want to take advantage of a big event like the Oscars. Display Advertising allows you to reach potential customers when they pull out their phones to search during a major event, increasing your chances for conversions!

What is Header Bidding?

The display advertising space is constantly evolving, as is the bidding process. That’s why you should familiarize yourself with header bidding to keep up with the competition.

Native Advertising

Native advertising isn’t just a good idea; it should be a robust part of your current marketing strategy. It reaches your customers where they already are.