Category: Performance Display

Using Dynamic Creative to Cut Through the Noise

Dynamic creative is a great way to show catered creative based off of factors like the user’s individual preferences, geographic location, and their search history. Learn how to utilize this approach to help strengthen brand loyalty and drive customer engagement.

Display Ads in Augmented Reality: The Future is Here

No, augmented reality (AR) is not science fiction. In fact, in the world of digital marketing, AR technology is taking hold right now. Some of the most widely recognized brands are using AR technology to forever change how customers interact with their brands. Find out why AR is such a hot topic!

How to Best Measure Your Video Campaign

Video is one of the best ways to promote your product. To achieve the highest ROI possible, be sure to follow these tips when it comes time to plan your next video!

Should You Consider Programmatic Creative?

Programmatic advertising is an effective buying method for display campaigns, however, few advertisers consider programmatic creative. Find out why you might be missing out on a better ROI.

Ad Fraud and Viewability

In the world of display advertising, marketers are growing in concern over ad fraud, bots, and other display related issues. However, there’s good news on the horizon.

Scale vs. Brand Safety: Is There a Programmatic Winner?

There has been a surge of awareness around programmatic advertising and where programmatic display ads appear, but why? Find out what has been going on and most importantly, how to protect your brand.

Ways to Boost Display Remarketing Efforts

Reengage with visitors who visited your site but didn’t convert! Remarketing has proven to be a great way to reach potential customers as well as upselling to current customers. Optimize your remarketing efforts with these suggestions.