No, augmented reality (AR) is not science fiction. In fact, in the world of digital marketing, AR technology is taking hold right now. Some of the most widely recognized brands are using AR technology to forever change how customers interact with their brands. Find out why AR is such a hot topic!
Category: Performance Display
Geo-fence marketing is a mobile drive-to-store strategy that helps brick and mortar locations increase real-time customer engagement. Learn how in this post.
Remarketing is a great way to attract unconverted visitors back to your site convert them. Make your remarketing efforts more effective by reading this post.
Video is one of the best ways to promote your product. To achieve the highest ROI possible, be sure to follow these tips when it comes time to plan your next video!
Programmatic advertising is an effective buying method for display campaigns, however, few advertisers consider programmatic creative. Find out why you might be missing out on a better ROI.
In the world of display advertising, marketers are growing in concern over ad fraud, bots, and other display related issues. However, there’s good news on the horizon.
There has been a surge of awareness around programmatic advertising and where programmatic display ads appear, but why? Find out what has been going on and most importantly, how to protect your brand.
Reengage with visitors who visited your site but didn’t convert! Remarketing has proven to be a great way to reach potential customers as well as upselling to current customers. Optimize your remarketing efforts with these suggestions.
Knowing your customer is important, especially if you want to take advantage of a big event like the Oscars. Display Advertising allows you to reach potential customers when they pull out their phones to search during a major event, increasing your chances for conversions!
The display advertising space is constantly evolving, as is the bidding process. That’s why you should familiarize yourself with header bidding to keep up with the competition.