Category: Press

Announcement: Zach Morrison Promoted To CEO

Today is a very special day for me personally. After 15 years, I am stepping down as CEO of Elite SEM and transitioning to Chairman of the Board. At the same time, I’m happy to announce that Zach Morrison, former President of Elite SEM, has been promoted to the CEO role.

Elite SEM Featured on the Today Show

The Today Show aired a segment called Debunking Millennial Misconceptions and Elite SEM was featured showcasing Millennials succeeding in the workplace. We “interviewed” Al Roker to see if he would be a good fit for our culture.

Elite SEM Ranked Entrepreneur’s #1 Top Company Culture

Company culture is a term that gets tossed around a lot these days, and the world of digital marketing is not immune. For some businesses, it’s just a buzzword, but not for Elite SEM. We’re serious about providing great lives for great people.

Tracking Search Marketing Efforts: Getting More Difficult?

Paid search marketing is an essential part of any business’s marketing strategy. It provides immediate and consistent traffic, and it dramatically extends a business’s marketing reach. It’s also highly targetable. Search marketers can target their marketing efforts to specific demographics, regions, and even times of day. Search ads can easily be tweaked for optimum results,… Read more »

LinkedIn founder on Elite SEM’s headhunter policy: “Awesome.”

Reid Hoffman, co-founder of professional networking platform LinkedIn, joined The Motley Fool’s Tom Gardner for a podcast interview last week (Oct. 17, 2014 episode) and had some kind words to say for one of our more unconventional company policies. Anyone at Elite SEM who gets a recruiting call, and tells CEO Ben Kirshner about it,… Read more »

2014 Best Places to Work in New York City

Elite SEM was recently named as one of the Best Places to Work in New York City. Crain’s New York Business, the Human Resource Association of New York, the Society of Human Resource Management and Best Companies Group created this seventh annual program. This survey and awards program was designed to identify, recognize and honor… Read more »

Elite SEM client Thrillist featured on Digiday

Digital media industry watcher Digiday ran a profile of men’s lifestyle aggregator Thrillist today, detailing the publisher’s move to bring its Facebook ad buying in under its own roof. The piece goes on to point out that while “many e-commerce clients already conduct their search marketing in-house” [emphasis ours], Thrillist in fact chooses to employ… Read more »