Emphasizing both in-store as well as e-commerce sales, Big 5’s SEM & Shopping efforts needed defined goals to help the business both online and offline.
In 2016, Francesca’s turned to Elite SEM to better connect its unique brand offerings and engaging content with email subscribers. The partnership united Francesca’s content and marketing prowess with Elite’s technical, logistical, and strategic expertise.
A robust email marketing program is critical for a fast growing brand. When Pura Vida Bracelets was overhauling their email ecosystem, they knew they’d need more than a basic vendor—they wanted an expert partner who could get to know the company’s unique customer base and business model to drive results. Background Pura Vida Bracelets, a… Read more »
The hypothesis was that Paid Search ads were generating brick-and-mortar sales, positively impacting overall Return on Ad Spend (ROAS). However, measuring Search-to-Store attribution has always been a challenging, if not impossible, proposition.