The hypothesis was that Paid Search ads were generating brick-and-mortar sales, positively impacting overall Return on Ad Spend (ROAS). However, measuring Search-to-Store attribution has always been a challenging, if not impossible, proposition.
The hypothesis was that Paid Search ads were generating brick-and-mortar sales, positively impacting overall Return on Ad Spend (ROAS). However, measuring Search-to-Store attribution has always been a challenging, if not impossible, proposition.