Category: Search Engine Optimization

Quick SEO Action Removes Google Penalty for Backlinking

A leading toy manufacturer and retailer migrated to a new e-commerce platform and a problem in web development caused the duplication of thousands of pages that were not supposed to be indexed in Google. As a result, Google’s Web Spam team levied a manual penalty against the client’s site for suspicious outbound linking.

SEO Best Practices: Out-of-Stock Product Pages

When your site runs out of stock, it’s vital to maintain best practices so that your SEO isn’t negatively impacted. Is your out-of-stock product seasonal, removed permanently, or temporarily unavailable? All of these factors present unique opportunities as well as best practice protocol, which are listed and explained in this helpful guide.

See Beyond Keyword Rankings as a Measure for Success

Keyword ranking isn’t the only or even, in some cases, the most important measurement of your marketing and advertising campaigns’ success. Learn more in this informative blog post.

Why AMP Could Be the Next Big Thing for SEO Management

AMP is kind of a big deal. Why may you ask? With the world going mobile, fast page loading speeds are important for m-commerce. Learn why and how you can implement AMP to stay ahead of the curb.

4 Tips for Mastering Local SEO

Four out of five consumers rely on search engines for local information, so it’s important to create and optimize a search marketing strategy that promotes your business locally. Here are four tips to mastering Local SEO.

Four Reasons To Include AMP In Your SEO Plans

What is AMP and why is it important to your SEO plans? Accelerated Mobile Pages are vital to business websites because of a variety of reasons. Although not yet a ranking factor for Google, it’s better to implement them now than wait until it’s too late.