Google recently released several different style guides. These guides were once internal documents that Google used to define what they considered to be engaging content. Understanding these guides will help you produce the types of content that will help you get ranked higher in searches. Here are some of the takeaways that will help your digital marketing team.
Category: Search Engine Optimization
A leading toy manufacturer and retailer migrated to a new e-commerce platform and a problem in web development caused the duplication of thousands of pages that were not supposed to be indexed in Google. As a result, Google’s Web Spam team levied a manual penalty against the client’s site for suspicious outbound linking.
To maximize local search engine results, businesses need to create consistent local citations across all top listing sites with complete and accurate business information.
In this session of Expert Interviews, we sat down with CEO of Co-Founder of RankActive to discuss the evolution of SEO and best practices for small business owners.
When your site runs out of stock, it’s vital to maintain best practices so that your SEO isn’t negatively impacted. Is your out-of-stock product seasonal, removed permanently, or temporarily unavailable? All of these factors present unique opportunities as well as best practice protocol, which are listed and explained in this helpful guide.
Keyword ranking isn’t the only or even, in some cases, the most important measurement of your marketing and advertising campaigns’ success. Learn more in this informative blog post.
AMP is kind of a big deal. Why may you ask? With the world going mobile, fast page loading speeds are important for m-commerce. Learn why and how you can implement AMP to stay ahead of the curb.
To update an outdated mobile site, Elite turned to Accelerated Mobile Pages (AMP) to give their client a unique advantage within their industry.
Four out of five consumers rely on search engines for local information, so it’s important to create and optimize a search marketing strategy that promotes your business locally. Here are four tips to mastering Local SEO.
What is AMP and why is it important to your SEO plans? Accelerated Mobile Pages are vital to business websites because of a variety of reasons. Although not yet a ranking factor for Google, it’s better to implement them now than wait until it’s too late.