Category: Search Engine Optimization

What is PASO? Personal Assistant Search Optimization (PASO), Voice Search SEO

Hey Siri…What’s PASO stand for? It stands for Personal Assistant Search Optimization, and you don’t need Siri, Alexa, or Google Home to explain to you why this new form of search optimization can help your CTR and business. Read on to learn what this means for your SEO campaigns, how it affects you, and what you can do to take advantage of this growing trend.

The Perfect Storm of Voice Search, Featured Snippets, and Mobile-First

Adweekstated that by 2019, up to 67 million voice-assisted devices will be in use, and Comscore predicts that by 2020, upwards of 50% of all searches will be voice-driven. This perfect storm of mobile-first, voice-driven searches and featured snippets represents a boon for e-commerce, fashion and retail lead generation. Here’s what you need to know.

Structured Data & Rich Results – The 2018 Edition

Google and Bing introduced many new features, support for new schema types and new tools to help us test and diagnose our markup data over the past year. It can be a bit difficult to keep up with all of these changes, so here’s a useful breakdown of what you need to know.

Reading Between the Lines of Google’s Own Style Guides

Google recently released several different style guides. These guides were once internal documents that Google used to define what they considered to be engaging content. Understanding these guides will help you produce the types of content that will help you get ranked higher in searches. Here are some of the takeaways that will help your digital marketing team.

Quick SEO Action Removes Google Penalty for Backlinking

A leading toy manufacturer and retailer migrated to a new e-commerce platform and a problem in web development caused the duplication of thousands of pages that were not supposed to be indexed in Google. As a result, Google’s Web Spam team levied a manual penalty against the client’s site for suspicious outbound linking.

SEO Best Practices: Out-of-Stock Product Pages

When your site runs out of stock, it’s vital to maintain best practices so that your SEO isn’t negatively impacted. Is your out-of-stock product seasonal, removed permanently, or temporarily unavailable? All of these factors present unique opportunities as well as best practice protocol, which are listed and explained in this helpful guide.