Category: Search Engine Optimization

The Perfect Storm of Voice Search, Featured Snippets, and Mobile-First

Adweekstated that by 2019, up to 67 million voice-assisted devices will be in use, and Comscore predicts that by 2020, upwards of 50% of all searches will be voice-driven. This perfect storm of mobile-first, voice-driven searches and featured snippets represents a boon for e-commerce, fashion and retail lead generation. Here’s what you need to know.

Structured Data & Rich Results – The 2018 Edition

Google and Bing introduced many new features, support for new schema types and new tools to help us test and diagnose our markup data over the past year. It can be a bit difficult to keep up with all of these changes, so here’s a useful breakdown of what you need to know.

Reading Between the Lines of Google’s Own Style Guides

Google recently released several different style guides. These guides were once internal documents that Google used to define what they considered to be engaging content. Understanding these guides will help you produce the types of content that will help you get ranked higher in searches. Here are some of the takeaways that will help your digital marketing team.

Quick SEO Action Removes Google Penalty for Backlinking

A leading toy manufacturer and retailer migrated to a new e-commerce platform and a problem in web development caused the duplication of thousands of pages that were not supposed to be indexed in Google. As a result, Google’s Web Spam team levied a manual penalty against the client’s site for suspicious outbound linking.

SEO Best Practices: Out-of-Stock Product Pages

When your site runs out of stock, it’s vital to maintain best practices so that your SEO isn’t negatively impacted. Is your out-of-stock product seasonal, removed permanently, or temporarily unavailable? All of these factors present unique opportunities as well as best practice protocol, which are listed and explained in this helpful guide.

See Beyond Keyword Rankings as a Measure for Success

Keyword ranking isn’t the only or even, in some cases, the most important measurement of your marketing and advertising campaigns’ success. Learn more in this informative blog post.

Why AMP Could Be the Next Big Thing for SEO Management

AMP is kind of a big deal. Why may you ask? With the world going mobile, fast page loading speeds are important for m-commerce. Learn why and how you can implement AMP to stay ahead of the curb.