Category: Search Engine Optimization

How to Maximize the Organic Value of Old Blog Posts

Learn how to maximize the value of older content with minimal effort. And, more importantly – how these efforts will result in long-term gains for organic search and improved on-site KPIs.

Top 6 Uses of Google Search Console for SEO

Elite SEM’s SEO Specialist, Tom Heppard, runs through 6 ways to use Google Search Console to improve your site’s organic visibility and rankings.

6 Ways To Optimize Your Ecommerce Site For Visual Search

Bing and Google’s visual search engines got major updates this summer, an indication that visual search is set for growth. Here’s what you can do now to optimize your Ecommerce site and capitalize on this growing source of website traffic.

How To Prepare for the “Speed Update”

Is your site optimized for Google’s Speed Update? Here’s what you can do to ensure your website delivers fast page-load speeds to users on mobile devices.

How To Optimize Your Site For Voice Search

Hey Siri…What’s PASO stand for? It stands for Personal Assistant Search Optimization, and you don’t need Siri, Alexa, or Google Home to explain to you why this new form of search optimization can help your CTR and business. Read on to learn what this means for your SEO campaigns, how it affects you, and what you can do to take advantage of this growing trend.

The Perfect Storm of Voice Search, Featured Snippets, and Mobile-First

Adweekstated that by 2019, up to 67 million voice-assisted devices will be in use, and Comscore predicts that by 2020, upwards of 50% of all searches will be voice-driven. This perfect storm of mobile-first, voice-driven searches and featured snippets represents a boon for e-commerce, fashion and retail lead generation. Here’s what you need to know.

Structured Data & Rich Results – The 2018 Edition

Google and Bing introduced many new features, support for new schema types and new tools to help us test and diagnose our markup data over the past year. It can be a bit difficult to keep up with all of these changes, so here’s a useful breakdown of what you need to know.