One of Shopko’s highest priorities in 2017 was to optimize cost efficiency from search and shopping specific to BOPIS. The client saw online advertising as an opportunity to drive in-store traffic where margins are particularly high and profitable.
Category: Shopping & Feed
Learn how the Currency Converter in Google’s Merchant Center can help you tap into international markets and grow your customer base exponentially.
When it comes to E-Commerce, price matters. See how Google Ad’s Price Benchmark feature can help you keep your prices and ad positions competitive.
Are you a large brand with a lot of products? Properly setting up your account from the beginning will help you avoid putting out one fire after another. That typically happens when the product SKUs being managed take on a life of their own and product managers are in constant catch-up mode. Follow these instructions to focus on a strategic approach to managing your account and simplify how and when you make changes.
Did you know 84% of people trust online reviews as much as a friend’s recommendation? That is why Google Product Ratings should be taken seriously. Learn what they are and how to get them on your shopping ads in this blog post.
In this marketing report, Elite SEM’s experts in Paid Search and Shopping review the important changes that impacted digital marketing. Stay on top of the latest trends and get expert insights for future decisions.
Learn what Google shopping showcase ads are and how you can use them to help your brand’s lead generation. Enjoy this simple introduction to setting up your own showcase ads.
Google has announced several updates to improve the mobile user experience during the holiday season. Find out what these updates are in this insightful post.
Why should retailers be competitive on Google? Other than Google being the preeminent search engine, the dominant player in online advertising, and the first place consumers look to research a retailer’s reputation, there are other reasons retailers should optimize on this search engine.
With each new year, holiday shopping becomes more complex, more competitive, and in many ways, more cutthroat as retailers go toe-to-toe in an endless pursuit of customers. Here’s some helpful advice on how to get ready.