Apple’s ITP 2.0, set to roll out this week, will make it significantly more difficult to track users’ behaviors. Here’s what that means for advertisers and how to prepare.
Category: Shopping & Feed
Working with Elite, Jet.com saw significant year-over-year campaign performance with revenue growth of 80 percent while spend increased just 2.5 percent.
One of Shopko’s highest priorities in 2017 was to optimize cost efficiency from search and shopping specific to BOPIS. The client saw online advertising as an opportunity to drive in-store traffic where margins are particularly high and profitable.
Learn how the Currency Converter in Google’s Merchant Center can help you tap into international markets and grow your customer base exponentially.
When it comes to e-commerce, price matters. See how Google Ads’ Price Benchmark feature can help you keep your prices and ad positions competitive.
Are you a large brand with a lot of products? Properly setting up your account from the beginning will help you avoid putting out one fire after another. That typically happens when the product SKUs being managed take on a life of their own and product managers are in constant catch-up mode. Follow these instructions to focus on a strategic approach to managing your account and simplify how and when you make changes.
Did you know 84% of people trust online reviews as much as a friend’s recommendation? That is why Google Product Ratings should be taken seriously. Learn what they are and how to get them on your shopping ads in this blog post.
In this marketing report, Elite SEM’s experts in Paid Search and Shopping review the important changes that impacted digital marketing. Stay on top of the latest trends and get expert insights for future decisions.
Learn what Google shopping showcase ads are and how you can use them to help your brand’s lead generation. Enjoy this simple introduction to setting up your own showcase ads.
Google has announced several updates to improve the mobile user experience during the holiday season. Find out what these updates are in this insightful post.