Google introduced a new ad format that features shoppable ads within Google Image search results at this week’s Shoptalk conference. The new shoppable ads on Google Images surface for broad search queries and have been compared to similar image ads that are popular on Facebook and Pinterest. In addition to testing this new format with… Read more »
Category: Shopping & Feed
Google is significantly improving the visibility of product information pages with rich media, Search placements, real-time Merchant Center uploads, and more starting this month. Retailers will now be able to add additional product information to their product pages such as descriptions, variations, and rich media (video included) via Manufacturer Center. All retailers will now… Read more »
Elite SEM’s Integrated Media team coordinated a cross-channel strategy featuring Shopping & Data Feed expertise to elevate sales at efficient ROAS.
Learn more about the Google Shopping keyword segmentation strategy we use to help our Retail and ECommerce clients stay ahead of the competition.
Apple’s ITP 2.0, set to roll out this week, will make it significantly more difficult to track users’ behaviors. Here’s what that means for advertisers and how to prepare.
Working with Elite, Jet.com saw significant year-over-year campaign performance with revenue growth of 80 percent while spend increased just 2.5 percent.
One of Shopko’s highest priorities in 2017 was to optimize cost efficiency from search and shopping specific to BOPIS. The client saw online advertising as an opportunity to drive in-store traffic where margins are particularly high and profitable.
Learn how the Currency Converter in Google’s Merchant Center can help you tap into international markets and grow your customer base exponentially.
When it comes to e-commerce, price matters. See how Google Ads’ Price Benchmark feature can help you keep your prices and ad positions competitive.
Are you a large brand with a lot of products? Properly setting up your account from the beginning will help you avoid putting out one fire after another. That typically happens when the product SKUs being managed take on a life of their own and product managers are in constant catch-up mode. Follow these instructions to focus on a strategic approach to managing your account and simplify how and when you make changes.