Category: Shopping & Feed

Google Introduces Shoppable Image Ads

  Google introduced a new ad format that features shoppable ads within Google Image search results at this week’s Shoptalk conference. The new shoppable ads on Google Images surface for broad search queries and have been compared to similar image ads that are popular on Facebook and Pinterest. In addition to testing this new format with… Read more »

Google Adds Rich Media To Product Pages, Expands Product Feeds To Search

  Google is significantly improving the visibility of product information pages with rich media, Search placements, real-time Merchant Center uploads, and more starting this month. Retailers will now be able to add additional product information to their product pages such as descriptions, variations, and rich media (video included) via Manufacturer Center. All retailers will now… Read more »

Apple’s ITP 2.0: What It Is And How To Prepare

Apple’s ITP 2.0, set to roll out this week, will make it significantly more difficult to track users’ behaviors. Here’s what that means for advertisers and how to prepare.

Getting Creative with Shopping to Drive In-Store Pickup Sales

One of Shopko’s highest priorities in 2017 was to optimize cost efficiency from search and shopping specific to BOPIS. The client saw online advertising as an opportunity to drive in-store traffic where margins are particularly high and profitable.

How to Manage Millions of SKUs in Google Shopping Outline

Are you a large brand with a lot of products? Properly setting up your account from the beginning will help you avoid putting out one fire after another. That typically happens when the product SKUs being managed take on a life of their own and product managers are in constant catch-up mode. Follow these instructions to focus on a strategic approach to managing your account and simplify how and when you make changes.