Why should retailers be competitive on Google? Other than Google being the preeminent search engine, the dominant player in online advertising, and the first place consumers look to research a retailer’s reputation, there are other reasons retailers should optimize on this search engine.
Category: Shopping & Feed
With each new year, holiday shopping becomes more complex, more competitive, and in many ways, more cutthroat as retailers go toe-to-toe in an endless pursuit of customers. Here’s some helpful advice on how to get ready.
Get ready for the holidays with this comprehensive guide to Google Shopping. This breaks down important factors to pay attention to and plan for this season.
Why do you need a competitive pricing strategy? Well, for one thing, it could help you show up first on Google Shopping search results, getting you to your customer. Find out why else here!
Bing’s Merchant Promotions program, which finally rolled out a few months ago, can improve user experience while allowing advertisers to include “special offer” extensions to their ads. Learn more!
Our Insight & Analytics team takes a look at the numbers and analyzes the sweeping changes that took place in 2016. Using aggregated client data, this Search & Shopping Trends industry report shines a light ahead for clearer thinking and brighter decision-making in 2017.
Metasearch is growing in popularity, especially for the Travel industry. Find out what Metasearch is and how it helps travelers book their next trip.
Amazon has recently begun to test PLAs on Google Shopping because of several e-commerce marketing advantages. Learn more about these advantages and what it could mean for you.
Barneys.com found great online success through a collaboration of Paid Search and Shopping. Find out how in this Case Study.
Step up your game with these easy and straight forward Tips for Shopping & Feed!