Category: Shopping & Feed

Apple’s ITP 2.0: What It Is And How To Prepare

Apple’s ITP 2.0, set to roll out this week, will make it significantly more difficult to track users’ behaviors. Here’s what that means for advertisers and how to prepare.

Getting Creative with Shopping to Drive In-Store Pickup Sales

One of Shopko’s highest priorities in 2017 was to optimize cost efficiency from search and shopping specific to BOPIS. The client saw online advertising as an opportunity to drive in-store traffic where margins are particularly high and profitable.

How to Manage Millions of SKUs in Google Shopping Outline

Are you a large brand with a lot of products? Properly setting up your account from the beginning will help you avoid putting out one fire after another. That typically happens when the product SKUs being managed take on a life of their own and product managers are in constant catch-up mode. Follow these instructions to focus on a strategic approach to managing your account and simplify how and when you make changes.

Product Ratings on Google Shopping Ads Now Available Globally

Did you know 84% of people trust online reviews as much as a friend’s recommendation? That is why Google Product Ratings should be taken seriously. Learn what they are and how to get them on your shopping ads in this blog post.

Retail Report: Search and Shopping Trends 2018

In this marketing report, Elite SEM’s experts in Paid Search and Shopping review the important changes that impacted digital marketing. Stay on top of the latest trends and get expert insights for future decisions.

A Guide to Google Shopping Showcase Ads

Learn what Google shopping showcase ads are and how you can use them to help your brand’s lead generation. Enjoy this simple introduction to setting up your own showcase ads.