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2018 ELITE DIGITAL SUMMIT

8:15 am

Thursday, September 6

Doors Open

9:00 am

Opening Remarks

ZACH MORRISON

President

Elite SEM

9:25 am

KEYNOTE: Skip the Small Talk and Make More Meaningful Connections


KALINA SILVERMAN

Creator

Big Talk

Amazon: The Rising Giant of Advertising

GEORGE GALLATE

Executive Director, Elite SEM

9:50 am

10:15 am

Data-Led Customer Obsession: Targeting + Personalization Done Right

FOREST BRONZAN

EVP CRM, Email & Creative Services

Elite SEM

10:40 am

Machine Learning and Automation: What this Means for Marketing in 2020

GREG ZAKOWICZ

Senior Commerce

Marketing Analyst

Bronto Software

SHENHAV KIMHI

Digital Marketing Director

Crabtree & Evelyn

DOUG GOULD

Partner Solutions Specialist - 

Global Blackbelt Team

Microsoft

KATIE ILES

VP of Marketing

Elysium Health

CHRIS DARNER

Executive Director

Las Vegas Sands Corp.

11:10 am

NETWORKING BREAK

11:55 am

SHANNON MARCOTTE

Director, Performance Marketing

Sun Basket

BRENDAN WEITZ

GM, Head of Partnerships

Quora

JACK RIKER

Director of Client Partnerships

BounceX

JASMINE MOADEL

Director of Retention

Talkspace

NICK QUAN

Sr. Performance Marketing Manager,

Mobile User Acquisition and SEM

Twitter

AMANDA CARVELL

Digital Marketing Manager

RetailMeNot

GUILHAM CECCALDI

Online Acquisition Director

Adore Me

AMANDA BALDWIN

President

Supergoop!

BLAKE LANDRO

Manager, Google Marketing Solutions

Google

Beyond Conversion: Optimizing for Quality Leads & Loyalty

The 2019 Retail Marketing Playbook: What Fast-Growth Companies and Legacy Brands Alike Should Be Doing to Dominate Next Year

Personalization on Mobile: What Consumers Want and What the Mobile Experience Delivers

RETAIL BREAKOUT

LEAD GEN BREAKOUT

MOBILE BREAKOUT

11:30 am - 12:20 pm     Breakout Sessions

11:30 am

RETAIL BREAKOUT

LEAD GEN BREAKOUT

MOBILE BREAKOUT

Modern Shopping: Tools and Tactics that Help you Reach Your Audience

7 Deadly Lead Generation Assumptions

Improve Brand Visibility with App Store Optimization [ASO]

KENDALL GIGLIO

Sr. Director of Conversion Optimization

Elite SEM

JOE DOURESS

Senior Manager, SEO

Elite SEM

COURTNEY O'DONNELL

Director of Shopping & Feed

Elite SEM

MIKE WOJCIECHOWSKI

Sr. Director, Strategy, Shopping & Feed

Elite SEM

NATE JOSEPH

Sr. Digital Marketing Manager, Ellevest

12:20 pm

LUNCH

1:20 pm

What’s Happening in Customer Acquisition Today?

COLLIN COLBURN

Analyst, B2C Marketing

Forrester

How A Smart Video Strategy Can Supercharge Performance

1:50 pm

ELLIOTT NIX

Head of YouTube Ad Sales - Retail, Consumer Electronics & Telecom

Google

2:15 pm

Circuit Discussions

Your opportunity to join intimate peer discussions in this fun take on "roundtables"

Sponsor Spotlight on the Main Stage

and

Hear from our partners about their technologies and learn how they can help grow your business.


DIGITAL TRENDS

MEASUREMENT

EMERGING TECH

Come to this roundtable with your questions about some of the biggest opportunities for the modern marketer.


Three discussions covering:

Talk with other professionals and learn what’s worked and what hasn’t in order to build out an optimal measurement plan.


Three discussions covering:

Hear from other marketers and learn what tools are being implemented and what other tools and technologies are being built.


Three discussions covering:

Discussion led by: Michaela Atkinson, Senior Marketing Manager,

Dash Hudson

Social

Discussion led by: Jodi Daniels, Founder & Privacy Consultant,

Red Clover

Discussion led by: Ann Hand, Sr. Affiliate Marketing Manager,

Elite SEM

Affiliate

Digital Privacy + Compliance

Discussion led by: Natasha Blumenkron, Sr. Account Manager, Paid Social Media at Elite SEM

AI + Automation

Voice Search

Discussion led by: Forest Bronzan, EVP CRM, Email & Creative Services

Elite SEM

Discussion led by: Aaron Levy, Director, Paid Search, Elite SEM

Amazon

Discussion led by: George Gallate,

Executive Director, Elite SEM

Attribution

Budget Allocation

Discussion led by: Andrew Richardson, VP Analytics & Marketing Science, Elite SEM

Discussion led by: Jaime Smith, Vice President, Integrated Media Strategy at Elite SEM

Online to Offline Tracking

Discussion led by: Jenn Naegeli, Director, Integrated Media Strategy, Elite SEM

Discussion led by: Steffi Medina, Account Director, Agency Partners, LiveRamp

3:20 pm

NETWORKING BREAK

3:45 pm

Incrementality > Attribution: Digging into Your KPIs

ANDREW RICHARDSON

VP Analytics & Marketing Science

Elite SEM

4:10 pm

Gauging True ROI: How to Fix Your Broken Measurement Model

CHIDI ERIKE

Client Partner, Disruptors

Facebook

ARTI SAHGAL

Digital Marketing, eCommerce Demand Generation & Media | The HEINEKEN Company

GUIDO CAMPELLO

Founder, G.Campello

Former CEO, Cosabella

CHIDI ERIKE

Client Partner, Disruptors

Facebook

4:35 pm

Delivery and You: Making the Connection With People-based Measurement

5:00 pm

KEYNOTE: How To Think Like An Innovator: Non-Obvious Trends To Help You Connect with The Digital Consumer Of The Future

ROHIT BHARGAVA

Founder & Chief Trend Curator

The Non-Obvious Company

5:25 pm

CLOSING REMARKS

6:00 - 8:30 pm

After-Party @ Tommy Bahama Restaurant & Bar

Sponsored by

DON'T MISS THIS EXCLUSIVE OPPORTUNITY

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