Elite SEM Client Summit 2016 (NYC)

2016 Elite SEM Client Summit

What's Next?

Thursday, August 4 2016 (9:30am - 5:00pm EDT)

Thanks for joining us @ Google NY!

All presentation slides and videos can be found below.


How Mobile, Measurement, and Audience Targeting will Dominate Digital Marketing

Our 2016 Client Summit was on August 4 in New York City. Thanks for joining us for this exciting day of education, networking, and fun!


General Itinerary

9:30 Doors Open, Breakfast

10:00 Welcome & Introduction

Ben Kirshner & Zach Morrison extend their welcome and share exciting Elite updates.

10:15 Share of Wallet: Budget Allocation

Don’t miss this presentation about where to spend your digital dollars – and why.
Dana O’Malley | Business Lead, Retail | Google
Slides | Video

10:35 Channel Briefs: Emerging Trends & Tomorrow’s Solutions

The digital world is constantly changing – with mobile, cross-device, and tons of new ad parameters and options. So what do you need to keep your eyes on in the next 6 months? 9 months? Year? Find out in this energetic session, with insight and forecasts across search, display, social, and shopping.

Candii Woodson | Director of Performance Display | Elite SEM
“Tackling Mobile and Programmatic”
Slides | Video

Sanjay Teckchandani | Director of Paid Social | Elite SEM
“Navigating the Social Landscape to Reach your Audience”
Slides | Video

Joe Douress | SEO Account Manager | Elite SEM
“Google SEO – Mobile Search”
Slides | Video

Mike Wojchiechowski | Shopping & Feed Division Strategic Lead | Elite SEM
“Integrating Digital Efforts with Shopping”
Slides | Video

Aaron Levy | Manager of Client Strategy | Elite SEM
“Find the Customer Before They Find You”
Slides | Video

11:20 Coffee Break

11:30 [Panel] Leadership Chat: Digital Execs Discuss Strategy

Listen to SVPs and digital execs from top brands discuss strategy, trends, and challenges.
Zach Beatty | Head of Acquisition Marketing | TrueFacet
Denise Desatnick | Marketing Director | Quench
Sara Eader | Director of Marketing | Tribeca Shortlist
Sharon Fox | CMO and eCommerce Development | Melissa and Doug
Blake Harrison | Senior Director, Digital Marketing | Nutrisystem
Dan Sackrowitz | President | Hearing Healthcare Startup

11:55 8 Ways to Maximize Your Agency Relationship

Your digital agency is meant to be a strategic ally – don’t miss out on the perks of this exclusive relationship! In this session, we’ll review all of the resources that are at your fingertips as an Elite SEM client.
Zach Morrison | President | Elite SEM
Slides | Video

12:10 Work from OM™ Stretch

12:30 Networking Lunch

1:15 KEYNOTE PRESENTATION: The Customer Loyalty Loop

Speaker: Noah Fleming, Best-Selling Author of Evergreen
Elite Client Exclusive: Evergreen Workbooks and Videos

2:00 [Panel] Future of Mobile + Cross-Device Marketing

A panel of digital marketers discuss mobile: what they’re doing, what’s working and what’s not.
Harris Beber | Chief Marketing Officer, Direct-to-Consumer | NBTY, Inc.
Emily Frankel | Sr. Director, Digital Marketing | Jet.com
Robert Kaplan | Manager, Growth | Spring
Jud Soderborg | Paid Digital Marketing Lead | SAP

2:20 The Unification of Media, Audience, and Creative Optimization

Dennis Karlin | East Coast Director of Sales | SteelHouse
Slides | Video

2:40 Coffee Break

2:50 Behavioral Data: How Understanding User Satisfaction is the Key to CRO Success

This session will revolve around interpreting behavior data and what it reveals about customer satisfaction. Kendall will cover how to use specific goals to gain different perspectives and viewpoints so test results can create a 360 view that makes sense.
Kendall Giglio | Manager of CRO & Testing Strategy | Elite SEM
Slides | Video

3:10 Campaigns are Full of Clicks, Paths are Full of Customers

Campaigns are full of clicks – and each click represents a real customer on a real journey. We will take a quick look at how you can leverage analytics (and Elite’s Advanced Analytics) to find paths that are high impact and high profit.
Tim Kilroy | VP of Insight & Analytics | Elite SEM

3:30 Success Stories: Let’s Get Tactical

What makes a digital marketing campaign or project successful? Learn tips, tricks, and best practices with 5 success stories from your peers, sparking new ideas to apply to your own efforts.

3:50 Interactive Roundtables

6 tables, 3 rotations, 15 minutes discussions: tons of information and tips to learn!

  • Closed-loop Optimization
  • Moving Away from Last-Click Attribution: Measurement & Attribution Models
  • Boosting Quality User Engagement
  • Audience Targeting: Be Engaging, Not Creepy
  • Leveraging the Google Toolkit
  • Shopping, Feed, & Marketplace Best Practices [Hosted by ProductsUp]

Happy Hour!

[Wrap-up @ Google around 5pm, followed by extended Happy Hour nearby]