How Mobile, Measurement, and Audience Targeting will Dominate Digital Marketing
Our 2016 Client Summit was on August 4 in New York City. Thanks for joining us for this exciting day of education, networking, and fun!
9:30 Doors Open, Breakfast
10:00 Welcome & Introduction
Ben Kirshner & Zach Morrison extend their welcome and share exciting Elite updates.
10:15 Share of Wallet: Budget Allocation
10:35 Channel Briefs: Emerging Trends & Tomorrow’s Solutions
The digital world is constantly changing – with mobile, cross-device, and tons of new ad parameters and options. So what do you need to keep your eyes on in the next 6 months? 9 months? Year? Find out in this energetic session, with insight and forecasts across search, display, social, and shopping.
11:20 Coffee Break
11:30 [Panel] Leadership Chat: Digital Execs Discuss Strategy
Listen to SVPs and digital execs from top brands discuss strategy, trends, and challenges.
Zach Beatty | Head of Acquisition Marketing | TrueFacet
Denise Desatnick | Marketing Director | Quench
Sara Eader | Director of Marketing | Tribeca Shortlist
Sharon Fox | CMO and eCommerce Development | Melissa and Doug
Blake Harrison | Senior Director, Digital Marketing | Nutrisystem
Dan Sackrowitz | President | Hearing Healthcare Startup
11:55 8 Ways to Maximize Your Agency Relationship
Your digital agency is meant to be a strategic ally – don’t miss out on the perks of this exclusive relationship! In this session, we’ll review all of the resources that are at your fingertips as an Elite SEM client.
Zach Morrison | President | Elite SEM
Slides | Video
12:10 Work from OM™ Stretch
12:30 Networking Lunch
1:15 KEYNOTE PRESENTATION: The Customer Loyalty Loop
2:00 [Panel] Future of Mobile + Cross-Device Marketing
A panel of digital marketers discuss mobile: what they’re doing, what’s working and what’s not.
Harris Beber | Chief Marketing Officer, Direct-to-Consumer | NBTY, Inc.
Emily Frankel | Sr. Director, Digital Marketing | Jet.com
Robert Kaplan | Manager, Growth | Spring
Jud Soderborg | Paid Digital Marketing Lead | SAP
2:20 The Unification of Media, Audience, and Creative Optimization
2:40 Coffee Break
2:50 Behavioral Data: How Understanding User Satisfaction is the Key to CRO Success
This session will revolve around interpreting behavior data and what it reveals about customer satisfaction. Kendall will cover how to use specific goals to gain different perspectives and viewpoints so test results can create a 360 view that makes sense.
Kendall Giglio | Manager of CRO & Testing Strategy | Elite SEM
Slides | Video
3:10 Campaigns are Full of Clicks, Paths are Full of Customers
Campaigns are full of clicks – and each click represents a real customer on a real journey. We will take a quick look at how you can leverage analytics (and Elite’s Advanced Analytics) to find paths that are high impact and high profit.
Tim Kilroy | VP of Insight & Analytics | Elite SEM
3:30 Success Stories: Let’s Get Tactical
What makes a digital marketing campaign or project successful? Learn tips, tricks, and best practices with 5 success stories from your peers, sparking new ideas to apply to your own efforts.
3:50 Interactive Roundtables
6 tables, 3 rotations, 15 minutes discussions: tons of information and tips to learn!
- Closed-loop Optimization
- Moving Away from Last-Click Attribution: Measurement & Attribution Models
- Boosting Quality User Engagement
- Audience Targeting: Be Engaging, Not Creepy
- Leveraging the Google Toolkit
- Shopping, Feed, & Marketplace Best Practices [Hosted by ProductsUp]
[Wrap-up @ Google around 5pm, followed by extended Happy Hour nearby]