Elite SEM Client Summit 2017 (NYC)

2017 Elite SEM Client Summit

Achieving Peak Performance

Thursday, June 22 2017 (10:00am - 5:30pm EDT)

Google NYC

New York City, NY

**Address provided upon RSVP confirmation

 

Reaching Your Digital Marketing Goals

Mark your calendars! Our annual Elite SEM Client Summit is right around the corner—and it’s shaping up to be our best one yet.

This fun-filled, info-packed day will cover: Digital Trends & Projections, Integrated Media Strategy & Measurement, Brand Safety, Audience Management, and more.

*We’ll also stream the event online for those outside NYC. Details to follow.

RSVP to Attend

Agenda

General itinerary—more details coming soon!

Wednesday June 21

6–8pm | Hidden Bar @ the Vine

Eventi Hotel – 851 Avenue of the Americas

Bing Welcome Reception


Thursday June 22

10–10:30 Registration + Breakfast

10:30 Welcome: Looking Ahead & Our Role as Your Agency

Zach Morrison | President | Elite SEM

10:40 Inside “Integrated Media”: What This Really Means for You

Jaime Smith | Director of Integrated Media Strategy | Elite SEM

11:00 Paid Media Flash Updates: SEM, Social, Display

Aaron Levy | Senior Team Lead, Paid Search | Elite SEM
“Searching for People”

Jackson Salzman | Account Manager, Paid Social | Elite SEM
“Swipe Right for Paid Social”

Candii Woodson | Director of Performance Display | Elite SEM
“Leveraging Video to Impact Your Bottom Line”

11:40 Break

[Check out our Photo Booth and Virtual Reality Rooms!]

11:50 CRO Best Practices: A Blueprint for Your Testing Strategy

Kendall Giglio | Manager of CRO & Testing Strategy | Elite SEM

Jeff Blettner | Sr. Account Manager, CRO | Elite SEM

12:15 Elite Partner Showcase: Your Top Opps of 2017

Top partners showcase new ideas to maximize digital success.

Buyer Genomics
“Using Data to Acquire & Retain High-Value Customers”

Acceleration Partners
“Performance Partnerships: Driving Growth with Affiliate Marketing”

LiveRamp
“People-Based Search Targeting FTW”

Trustpilot
“Fake News & the End of Trust”

1:00 Lunch + Networking Break

1:45 Keynote

Announcing Sean Swarner
“Using Your Resources to Set Goals & Reach Your Summit”

2:20 Break

[Meet & Greet with Sean!]

2:35 State of the Industry: Deep Thoughts from Mary Meeker & What They Mean for You

Panel moderator:
Chris Chang | Sr. Director, Client Services | Elite SEM

Panelists:
Andrew O’Connor | Agency Partner | Kenshoo
Tim Reis | Head of Agency | Google
Greg Fitzgerald | Marketing Director | Brooklinen
Zach Beatty | Director of Growth | HelloFresh
Gina Han | Sr. Acquisition Marketing Manager | Peloton

3:00 Break-out Session: Retail and E-commerce

Courtney O’Donnell | Team Lead, Shoppping & Feed | Elite SEM
“New Routes to Success with Shopping”

Expert Panel
“The State of Retail: From Attribution to Amazon”

3:00 Break-out Session: Lead Generation

Kendall Giglio | Manager of CRO & Testing Strategy | Elite SEM
“CRO for Lead Generation: A Deep Dive”

Expert Panel
“Keys to Conversion: What’s Wrong in 2017?”

3:45 Break

[Check out our Photo Booth and Virtual Reality Rooms!]

4:00 Crushing Organic Search: Tools You Need-to-Know for SEO

Mark Fillmore | VP of Earned Media & Development | Elite SEM

4:25 How Top Performance Advertisers Win

Nicolas Darveau-Garneau | Chief Search Evangelist | Google

5:00 Closing Comments + Happy Hour

Continued networking @ Google. Enjoy Happy Hour + final photo and VR opps.