Coupons work and can be a great addition to an omni-channel marketing strategy. However, the world of coupon websites can be tricky to navigate. If you’re considering adding coupon sites to your brand’s marketing mix, here are a few things you should know before getting started.
Elite BlogIndustry news, updates, and trends you need to know.
Today is a very special day for me personally. After 15 years, I am stepping down as CEO of Elite SEM and transitioning to Chairman of the Board. At the same time, I’m happy to announce that Zach Morrison, former President of Elite SEM, has been promoted to the CEO role.
Thinking about shifting your advertising dollars from TV to Digital? Learn why a blended strategy is the best approach for most brands.
Post-holiday is a great time to complete a thorough review of your email marketing program and strategy. Here are our top tips for starting the new year out on the right foot.
Learn how App Store Optimization, or ASO, can help you improve your app listing, meet app store ranking criteria, and rise to the top of the search results.
In 2018, companies did very big, bold things with their design and marketing. Here are 10 of our favorite social media advertising design trends from this past year and why we think these trends will continue to succeed in 2019.
With mobile being more popular than ever, how do marketers break through the noise, engage their ideal customers and get them to download and regularly use their app? Success in all these areas has to do with building a personalized marketing experience for that user, driving them to engage with your brand and ultimately your app.
Learn more about Amazon Sponsored Product Ads, the types of Sponsored Product ads you can choose to market your products and some best practices in getting your Sponsored Product campaigns up and running.
When the clock strikes midnight on January 1, 2019, the countdown to increased digital privacy laws in 2020 begins. We recap the changes GDPR brought in 2018, what’s to come in 2020, and what it all means for your business.
Before you invest a single penny in influencer marketing, it’s important that you clearly define your metrics. Here are three tips to help you choose which metrics you should track and how to best measure the success of your campaigns.