Archives

So, What Happened at Shop.org Denver?

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Our team of paid search experts ventured out to Denver, Colorado for Shop.org this September 10-12. Marc, Abby, Zach, Pat, Jenn, Adrienne, and Jesse arrived safe and sound to set up camp at the Colorado Convention Center, Booth 444. Shop.org brings together a vast amount of professionals and industry leaders from varies industries to connect… Read more »

Why should I start using/switch to the new Google remarketing code?

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For those who are new to the party Google remarketing provides marketers with an opportunity to stay engaged with users who were on their site (or their client’s sites) and then offer those users relevant ads as they browse the web. For people already familiar with Google remarketing we don’t need to convince you how… Read more »

How to Set Up the New Universal Google Remarketing Code

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With Google launching an easier to implement more feature enabled version of their remarketing code we decided to make this easy to follow to show advertisers how to create and set up the newest Google remarketing codes and campaigns. If you haven’t already read our top 3 reasons why we’re excited about this newest generation… Read more »

Zach Tells Retailers How to Get Ahead on Retail TouchPoints TV @Shop.org

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Our Vice President, Zach Morrison, was recently featured on Retail TouchPoints TV during his trip to Shop.org (September 10-12) in Denver, Colorado. His interview focused on the consumer, and what it means to stay ahead in this ever-shifting digital age. Retail TouchPoints is an online publication that aims at providing CRM solutions for executives in… Read more »

Elite SEM @ Shop.org

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Join us at Shop.org September 10-12 in Denver, Colorado! As an exhibitor at this top-notch, sold-out event, we are excited to meet an eclectic range of attendees convening for the same purpose – to acquire valuable strategies and tactics that will improve their online and multichannel retail businesses. We’re proud to be representing the search… Read more »

Elite SEM Company Fun Day

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On August 17, 2012 all Eliters from San Francisco, Atlanta, and Philadelphia reunited in New York City for a day of company bonding and reconnecting. Each year, Elite SEM organizes an event to bring together familiar and new faces. As a rapidly growing company, we frequently recruit new hires in all our four offices and… Read more »

Search Engine Marketing and Branding – Insights from Elite SEM’s CEO

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A recent eMarketer report titled ‘Search for Branding: Tools for Better Campaigns’ by David Hallerman, cited our CEO, Ben Kirshner,  to explain why search engine marketing should be considered a branding tactic for all search engine marketers.  Digital executives sometimes still find it tough to prove that search is a critical ingredient in branding and… Read more »

Google Shopping & PLAs

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We know that the ongoing changes to Google Shopping and Product Listing ad campaigns have made many headlines recently and that there seems to be an endless amount of questions as to how this might affect advertiser’s campaigns today and in the future.  We’re here to provide some much needed clarity in the form of… Read more »

Elite SEM Recognized as Key Factor in Tommy Bahama’s Online Success

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Tommy Bahama singled out Elite SEM as a “vital part” of growing their online presence.  The quote was in the July 18th issue of Women’s Wear Daily, one of the most prominent fashion publications in the world. Tommy Bahama is a Seattle-based fashion brand that specializes in casual men’s and women’s sportswear, swimwear, footwear, accessories,… Read more »

Elite SEM Receives Accreditation as MSN Preferred Agency

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Elite SEM is now a Microsoft Advertising Accredited Professional Company. We are one of fourteen companies that have received this badge of excellence with the third largest account team that is certified as MSN advertisers. Why is this important? The Microsoft Advertising Accredited Professional program recognizes search marketing agencies that stand out among the rest. … Read more »