Archives

Social Extensions and Why Your Campaign Needs It

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Do you already have a Google+ page set up?  If so, we should add Social Extensions to your campaigns.  Here are the benefits: 1)      +1’s on your Google ads will be added to your Google+ page +1’s.  (Right now, they are not being combined – +1’s on your ads are not being added to your… Read more »

Google Trusted Stores

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As of June 7th, Google has announced its Trusted Stores program whereby shoppers can easily identify the stores that provide excellent shopping experiences. This badge of excellence also allows merchants to highlight their ability to make customers happy, simple as that. The Trusted Stores program is free for merchants and consumers; however, it does entail… Read more »

Elite SEM @ Internet Retailer Convention and Exhibition Chicago 2012

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From June 5th to 8th, the Elite SEM crew from all over the US came and met up in Chicago, Illinois for IRCE. Nine SEM superstars went straight to McCormick Place West to set up their nesting ground for the next four days. It was game time –time to shine (i.e. Cedar Rapids). It all… Read more »

Our New Website has Launched!

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Elite is excited to announce the launch of our newly designed website.  The site’s homepage welcomes its visitors with a new color scheme, a clean design, easy navigation, and featured logos showcasing some of our top clients and case studies. We are very grateful to have our new in-house team lead by Dave Brinkhus for… Read more »

Ben Kirshner Speaks at IRCE

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On Tuesday June 5th 2012 Elite SEM CEO, Ben Kirshner, spoke in front of hundreds of retailers at the Internet Retailer Conference and Exhibition in Chicago Illinois. The session was entitled “Not Last Year’s SEO: New Rules to Raise Rankings.”   Ben spoke about recent changes he has seen in the SEO space and what future… Read more »

Elite SEM Google Client Summit

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The first ever EliteSEM Google Summit was held on June 8th2012 at Google Chicago.  The event was an undeniable success with 27 Elite Clients, eight  Elite SEM employees, and five  “Googlers” from various areas in the country in attendance.  All attendees were treated to an early morning Google breakfast and the following speakers and presentations…. Read more »

Elite SEM Client, Accessory Geeks, Speaks at IRCE

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In addition to Ben Kirshner’s session at IRCE, Karen Kang, from Accessory Geeks, also spoke at the recent Internet Retailer Convention & Exhibition in a session entitled “The Idea Exchange: Swapping Tips on Doing More with Less”. She outlined the necessary actions that all retailers (whether you are an online retailer or a brick and… Read more »

New Interns Announcement

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We are proud to announce that we have two new interns starting this summer! The Interns Ben Arabov will be joining us at the New York office. Ben is currently a student at Pace University, and is in the works of attaining his accounting degree. Ben was born and raised in Forest Hills, Queens, but… Read more »

Tackling Google’s Quality Score: 6 Tips on What to Look Out For

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Quality score has continued to have a major impact in the online marketing world as ad Networks work to improve the integrity and relevancy of the increasing number of ads appearing within their search result pages. QS has had an increasing influence in determining one’s CPC and ad position, initially perhaps a blip on SEM… Read more »

CEO Ben Kirshner Speaks at Ticket Summit® Experts Panel

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Earlier this year Elite SEM CEO and Co-founder Ben Kirshner was invited to speak at Ticket Summit® in front of hundreds of industry leaders and experts in the ticket and live entertainment space. Ben not only shared some basic SEM knowledge with the crowd of enthusiastic ticket experts with his PowerPoint deck entitled “35 Paid… Read more »