Elite SEM White Paper: Google Shopping Campaigns (Part I)

Google Shopping Campaigns: An Overview and Introduction

By now most of the online marketing community is very familiar with what Google Product Listing Ads (also known as Google Shopping Ads) are and what they look like. Plainly stated, Google Shopping Ads are online ad units for specific products that include a picture, price, seller, and title for that featured object or merchandise.

Google Shopping Ads show as one large ad unit with multiple product pictures and products. Clicking on a specific Product Listing Ad unit will take you directly to the page where you can purchase the product. While product-level specific SEM campaigns run by Google have gone through many transitions and overhauls, this is how they look in their present day format.