Elite SEM Industry Report 2015/2014

Industry Report: Search & Shopping Trends (2015/2014)

This report was compiled to help our clients and fellow digital marketers gain insight into the 2015-16 digital landscape, particularly in Paid Search and Shopping. Trends like the increasing use of mobile, the growth of Google Shopping, and the increase in Brand CPCs are a few of the important observations made from our data.

We have also included a snapshot of Q1 2016 for a preview of what’s going on this year in digital marketing.