Inside Programmatic: Agency vs. In-house Management

Automation has become the industry-wide buzzword for search engine marketing, display advertising, retargeting, and nearly every other form of digital marketing and advertising. Businesses want to harness the power of automation because it introduces a new level of precision and efficiency to the process. This is never truer than with programmatic advertising.

Read this Point of View from our Performance Display team for insight into the agency vs. in-house management debate.