Elite SEM Case Study: New Shopping Campaign Key Takeaways

New Shopping Campaign Changes: Key Takeaways

Shopping campaigns have a hierarchical structure consisting of subdivisions and product groups where PLA campaigns had ad groups and auto targets. There was no way to see which products were “inside” an auto target for the old campaigns where in the new campaigns every product group has a bubble next to it that will show how many products are included.

Use this structure to your advantage. It’s meant to break up your feed and let you set bids in a more strategic & simple way. Don’t try to create 30 campaigns or 1 campaign with 30 ad groups. This is what made the old system bad and unless you have an extremely advanced setup, you don’t need to do this. Download the case study to learn more!